IRVING, TX – January 2026 – Leveraging decades of innovation in the waterfowl-hunting industry, Avian-X® enters the soft-goods space in a big way in 2026 with a purpose-built lineup of waterproof and floating shotgun cases and neoprene gun sleeves designed to deliver in the harshest hunting conditions.
Welded Waterproof Gun Cases
Engineered for complete waterproof protection in the harshest waterfowl conditions, the Welded Waterproof Shotgun Cases pair rugged 600-denier shells with fully welded seams to keep moisture out. Inside, 10mm closed-cell foam padding and reinforced impact zones safeguard shotguns from bumps, drops, and rough travel, while quarter-length zippers provide easy access and quick cleaning in the field. Compatible with most shotguns, including models with 30″ barrels or extended chokes, each also features an AquaGuard-sealed front pocket for secure gear storage and a cushioned, no-slip shoulder strap for reliable carry in any weather.
Deluxe Floating Gun Cases + Standard Floating Gun Cases
Designed to be the best line of defense for any waterfowl gun, these cases feature rugged, weather-resistant DUK-TEK constructions that shrug off dirt, mud, and relentless weather. Inside, 15mm of laminated closed-cell foam provides reliable flotation, keeping firearms visible and buoyant even if they drift out of reach.
Compatible with most popular waterfowl shotguns, the 53″ Deluxe Floating Gun Cases come with an adjustable, removable shoulder strap and heavy-duty carry handle, simplifying transport, while a spacious external zippered pocket keeps shells, eyewear, and other marsh-day essentials within reach. Finished with antique brass hardware and rugged canvas accents, these cases deliver—and stand out—all season long.
Equally functional but a bit less flashy, the Standard Floating Gun Cases also include an adjustable, removable shoulder strap and heavy-duty carry handle, in addition to a roomy external accessory pocket. They’re also finished with an EVA-molded muzzle cover and laminated polyester lining for added protection users can count on in the field.
Neoprene Gun Sleeve
Built from rugged 3.5mm neoprene, the Neoprene Shotgun Sleeve provides a durable yet flexible barrier against moisture, abrasion, and harsh weather, thanks to a soft, form-fitting construction that stretches securely around virtually any shotgun. A 25mm strap-loop closure at the stock holds the sleeve in place during transport or storage, while an adjustable webbed shoulder strap and additional webbed grab-handle offer quick, convenient handling. Compatible with most shotgun models, including those equipped with extended choke tubes or adjustable cheek combs, it’s a reliable solution for safeguarding your firearm on every hunt.
SHOT Show attendees can view these and other new-for-2026 products at the GSM Outdoors booth, #12669, at the Venetian Expo, Level 2.
For more information about Avian-X-branded products, visit Avian-X.com.
If you have additional questions or media inquiries, please email marketing@gsmorg.com. You can also learn more and check out the entire family of GSM brands at www.gsmoutdoors.com.
About Avian-X
Since 2011, X has marked the spot—for extreme waterfowlers and turkey hunters, at least. Known today for their realism and durability, Avian-X® decoys are meticulously crafted to mirror the real thing and evaluated in the most brutal conditions by outdoorsmen who grit through the toughest hunts on days when lesser hunters stay home. The brand fortifies its expertise with a long-standing commitment to educating and introducing future sportsmen and women to everything hunting has to offer.
Used across waterfowl marshes, turkey woods and upland cover, Benelli’s M2 pairs dependability with responsive handling—built to perform in demanding environments while remaining light enough for all-day, on-the-move hunting. For 2026, this proven field platform advances with a foundational upgrade focused on shooter comfort and control.
All M2 Field shotguns now feature a more technical stock design engineered to enhance ergonomics during high-volume shooting days. The updated stock integrates Benelli’s Progressive Comfort recoil-reduction system alongside the Combtech Recoil Cheek Pad.
The Progressive Comfort stock works in harmony with Benelli’s Inertia Driven system, employing progressively stiffer, interlocking recoil-absorbing leaves that adapt to the shooter’s chosen shotshell load. This system effectively moderates felt recoil across a wide range of ammunition—from light target loads to heavy waterfowl loads—allowing the M2 to remain composed and comfortable shot after shot.
Complementing the Progressive Comfort system, all M2 Field models are now equipped with Benelli’s Combtech Recoil Cheek Pad. Designed to reduce facial impact and vibration under recoil, the patented Combtech cheek pad boasts a removable design that also allows shooters to fine-tune cheek weld with different height combs, promoting a tailored fit.
The M2 Field series is chambered in 3-inch 12- or 20-gauge and offered with 26- or 28-inch barrels. Available finish options include Black Synthetic, RealTree Max-7, Mossy Oak Bottomland, Gore Optifade Marsh, and Gore Optifade Timber.
For more information visit BenelliUSA.com. MSRP: $1699
Accokeek, MD – For 2026, Stoeger adds a new model to its popular M3000 semi-auto shotgun lineup with the M3000 Sporting model (#36084). This performance-driven sporting shotgun boasts the standard features of oversized controls, enlarged ejection and loading ports, 30-inch ported barrel and extended choke tubes along with the aesthetic upgrades for shooters who prefer a classic shotgun. This sporter is built to be used on the range and in the field, not just admired.
The new M3000 Sporting model’s design enhancements include a satin walnut stock and forend, catering to shooters who prefer a more traditional look and feel. The walnut furniture pairs with a nickel receiver and a gloss blue 30-inch ported barrel to further enhance the classical aesthetics. The broadway-style rib is engineered to cut barrel heat and mirage while providing a bold, easy-to-track sight picture—promoting a natural, heads-up shooting posture that delivers consistent comfort and confident target acquisition shot after shot. These are complemented by the matte blue trigger, bolt release, and bolt handle.
To facilitate operational speed and ease, the M3000 Sporting incorporates an extended bolt handle along with an enlarged bolt release button while the weighted magazine cap improves balance and swing.
The M3000 Sporting cycles 2 3/4- and 3-inch 12-gauge shotshells effortlessly and cleanly thanks to the proven Inertia Driven® system. This system not only ensures reliable cycling across a broad range of shotshell loadings, but it also runs cleaner than conventional gas-operated systems, making post-range gun maintenance a breeze.
Payload management comes courtesy of extended SK1, SK2, C, IC, and M New Style chokes. Also included are drop and cast adjustment shim kits to ensure a custom type fit.
In keeping with Stoeger’s commitment to give shooters maximum performance at a fair price, the new M3000 Sporting with wood furniture comes with an MSRP of $849—a classic-styled sporting shotgun built to be shot often, not babied.
Stoeger M3000 Sporting (#36084) Shotgun Specifications
To learn more about the Stoeger shotguns and handguns, visit StoegerIndustries.com.
About Stoeger Industries
Established in 1924, Stoeger Industries is headquartered in Accokeek, Maryland, and manufactures a full line of semi-auto, pump, side-by-side, and over-and-under shotguns for hunting, sporting clays, and personal defense, along with a complete line of airguns. In 2019 Stoeger entered the handgun market by launching the STR-9 series of semi-auto pistols. The company uses innovative technology and proven engineering and manufacturing techniques to deliver reliable, high-quality products to consumers with an industry-leading performance-to-price ratio. Stoeger Industries stands behind its products with a 5-Year Warranty.
15 new models built on the next-generation Inertia Driven® platform with refined ergonomics and field-focused upgrades.
January 2026, Accokeek, MD – After debuting the next generation Affinity 3 and Affinity 3.5 in 2025 – the platform’s first major evolution in more than a decade – Franchi builds on that momentum for 2026 with the introduction of 15 new models across both lineups, offering hunters expanded options to make the Affinity their own.
Within the Franchi family, the Affinity is a true do-it-all Inertia Driven® semi-auto—trusted for its proven reliability, clean operation, and the kind of field performance that holds up across seasons. Paired with Franchi’s signature craftsmanship and Italian design influence, the updated Affinity lineup brings together tradition, function, and modern refinement in one familiar platform.
The latest Affinity shotguns feature an all-new stock design that highlights Franchi’s Italian artistry while delivering meaningful ergonomic improvements. A slimmer forend with enhanced checkering provides a more secure grip and faster, more responsive swings, while grip checkering is positioned higher and farther back to improve control in real-world shooting conditions.
Beyond feel and handling, the next-generation Affinity models introduce several functional upgrades aimed squarely at life in the field. A two-piece shell latch delivers smoother, faster loading, while a new length-of-pull adjustable recoil pad reduces perceived recoil by up to 50 percent. A redesigned magazine cap and an enlarged, higher-traction bolt release make operation easier—especially when gloves are on. That same cold-weather mindset carries through to the expanded trigger guard, offering more room for confident trigger access during early mornings in the blind.
For 2026, the expanded Affinity lineup includes the following models:
MSRP for the New 2026 Affinity 3 and Affinity 3.5 models ranges from $999 to $1,579 depending on configuration.
To learn more about Franchi’s shotguns and bolt-action rifles, visit FranchiUSA.com.
About Franchi
Known for its high-quality semi-automatic shotguns, over-under shotguns, and bolt-action rifles, Franchi brings over 150 years of craftsmanship and innovation to the gun-making art. Franchi firearms have earned a reputation among dedicated upland hunters, waterfowlers, and big game hunters for their exceptional fit, exquisite handling, fine balance, and proven reliability in the field throughout the world.
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Turkeys for Tomorrow (TFT) and LandTrust are excited to announce a new partnership. Both are invested in science-led conservation dedicated to the recovery and long-term sustainability of wild turkey populations across the United States.
At the core of the partnership is a simple, direct commitment: every turkey hunt booked on LandTrust generates a $10 conservation contribution to TFT, with 100% of those funds supporting TFT’s research, habitat, and private-land-focused conservation work.
The partnership brings together two organizations aligned around a shared belief: the future of wild turkeys depends on strong private land stewardship and productive collaboration between hunters and landowners. With more than 87% of land in the eastern United States privately owned, both organizations see private lands as the most important — and most overlooked — lever for turkey recovery at scale.
“Wild turkey conservation doesn’t happen in a vacuum, and it doesn’t stop at public land boundaries,” said Nic De Castro, Founder and CEO of LandTrust. “TFT is turkey-first, science-led, and deeply focused on private landowners. That mission alignment made this partnership an easy decision. Every time a hunter books a turkey hunt on LandTrust, they’re directly funding the science and on-the-ground work needed to grow turkey populations.”
LandTrust unlocks high-quality, hard-to-find turkey hunting opportunities on private land, giving hunters legitimate access while allowing landowners to host responsibly and retain control of their property. Each turkey booking includes a $10 conservation fee, which is passed through directly to TFT.
With listings spanning 40-plus states and approximately 1.5 million acres of private land, LandTrust provides access to the full spectrum of North American wild turkey hunting opportunities. This includes Eastern, Osceola, Rio Grande, and Merriam’s turkeys across the United States, as well as Gould’s turkey hunts on select private properties in Mexico, excluding only the Oscellated turkey.
Those conservation funds provide TFT with a reliable, repeatable funding stream to support wild turkey research, private landowner cooperatives, habitat improvement, predator management, and data-driven decision-making — especially in regions where state agencies lack the resources to collect localized, real-time information.
“Our focus is on outcomes, not optics,” said TFT CEO Jason Lupardus. “Private landowners are on the landscape every day, and they are essential to understanding what’s really happening with turkey populations. This partnership helps fund the science and boots-on-the-ground work that actually leads to more turkeys.”
Founded nearly five years ago, TFT has emerged as one of the fastest-growing wild turkey conservation organizations in the country. TFT distinguishes itself by directing 40-60% of its funding into wild turkey research, with a strong emphasis on private land stewardship and cooperative management across neighboring properties.
“Turkey recovery requires coordination across property lines,” Lupardus said. “By pairing responsible hunting access with conservation funding, this partnership helps align landowners, hunters, and researchers around the same goal.”
In addition to conservation funding, the partnership will include collaborative outreach to TFT’s national membership and broader turkey hunting audience. This includes educational content, seasonal campaigns, and joint fundraising initiatives. Select turkey hunts hosted on LandTrust will also serve as sweepstakes prizes to further support TFT’s conservation mission.
“Turkey hunters care deeply about the resource,” said De Castro. “This partnership makes the connection clear: book a hunt, support private landowners, and directly fund the work required to ensure strong turkey populations for future generations.”
LandTrust and TFT plan to expand the partnership through the 2026 spring turkey season, with continued focus on private land engagement, research-backed management practices, and scalable conservation funding tied directly to hunter participation.
“At the end of the day, we both want the same thing,” De Castro added. “More wild turkeys, healthier private lands, and a future where hunters and landowners are true partners in conservation.”
About LandTrust
LandTrust is a land-sharing marketplace headquartered in Fairhope, Alabama, connecting landowners with outdoor enthusiasts seeking access for hunting, fishing, camping, and other outdoor experiences. LandTrust has approximately 1.5 million acres of private land listed across 40-plus states and provides access to Eastern, Osceola, Rio Grande, and Merriam’s turkeys across the United States, along with Gould’s turkey hunts on select private properties in Mexico, excluding only the Ocellated turkey. By enabling responsible, paid access to private land, LandTrust helps landowners generate income while supporting conservation and sustainable land stewardship nationwide.
Support TFT
Wild turkey populations are on the decline throughout the nation. Established in 2021, TFT is new to the landscape, but it’s driven by highly trained professionals with decades of conservation experience. To support TFT, and the complete body of wild turkey research and conservation it’s leading, become a member today. An Adult Annual Membership is $50, multi-year Team Turkey Membership is $250, and Life Membership is $2,500. Every dollar counts in the fight for wild turkey preservation.
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NORTH HAVEN, CT – Mossberg International is pleased to announce the introduction of the Maverick® SA Semi-Auto line of shotguns, a versatile, value-focused semi-automatic platform built to deliver reliable performance season after season. The Maverick SA continues Mossberg International’s tradition of offering quality, dependable shotguns at an accessible price point.
The new 12-gauge Maverick SA Semi-Auto shotguns are engineered as true multi-season workhorses, chambered for both 2.75-inch and 3-inch shotshells and featuring a 6-shot capacity. Available with either classic walnut stocks or durable synthetic furniture, the Maverick SA line offers configurations suited for a variety of shooting environments and personal preferences.
A key feature of the Maverick SA platform is its adjustable length-of-pull stock system, which utilizes removable spacers to allow incremental adjustment from 12.5 inches to 14.25 inches. This adaptable design provides improved fit and comfort for a wide range of shooters, enhancing control and consistency in the field.
Select models are offered with attractive satin-finished walnut stocks, featuring checkered grip and forend panels and a distinctive engraved grip logo, blending traditional styling with modern semi-auto performance.
The Maverick SA is equipped with a cross-bolt safety located at the rear of the trigger assembly for convenient, ambidextrous operation. Standard features also include a gas-vent operating system for smooth, reliable cycling and a quick-empty bolt release button that allows for fast, simple unloading.
Each Maverick SA shotgun is fitted with a 28-inch vent rib barrel and front fiber optic sight for quick target acquisition and includes Mossberg’s proven Accu-Choke® system, providing versatility across hunting and sporting applications.
With the introduction of the Maverick SA Semi-Auto line, Mossberg International continues its commitment to delivering reliable, affordable shotguns designed to meet the demands of shooters around the world.
For more information on the Maverick SA Semi-Auto line, please visit www.mossberg.com.
Beretta introduces the A300 Ultima in two legendary Mossy Oak® camouflage patterns: Original Bottomland and Original Shadow Grass. Offered in both 12-gauge and 20-gauge configurations, the new finishes bring timeless style to a high-performance, ultra-reliable, semi-automatic hunting shotgun.
“The Mossy Oak Original patterns connect us to the heritage of waterfowl hunting,” said Caleb McMillen, Beretta USA Head of Hunting. “Bringing these classic designs to the A300 Ultima lets hunters honor tradition while experiencing the modern innovation that defines Beretta shotguns.”
Key Features
The A300 Ultima brings together field-proven performance and modern features built for serious waterfowl hunters. Mossy Oak® Original Bottomland is tailored to blend into deep timber and wooded waterfowl environments; Original Shadow Grass offers marsh-optimized concealment for reeds, sedge and open wetland cover.
The Beretta A300 Ultima in Mossy Oak® Original Bottomland and Original Shadow Grass are available through authorized Beretta dealers at an MSRP of $1,079.
For more information, visit www.Beretta.com. Stay connected with Beretta USA. Follow us on Facebook, Instagram,X, YouTube and LinkedIn for the latest news, products, and updates.
About Beretta: Established in 1526, Beretta is the world’s longest-standing industrial dynasty, with a legacy spanning 16 generations of continuous family ownership. For nearly 500 years, firearms bearing the Beretta name have been trusted and used around the world. Beretta USA Corp. was established in 1977 and quickly became the provider of the most widely deployed sidearm in the U.S. Armed Forces. Today, Beretta USA is part of Beretta Holding Group, which includes over 50 global subsidiaries and 20 renowned brands. Beretta manufactures, distributes, and markets a complete range of firearms, accessories, and apparel. The company also owns and operates six Beretta Gallery retail stores worldwide. # # #
Southport, Connecticut, Dec. 24, 2025 — Sturm, Ruger & Company, Inc. (NYSE: RGR) proudly announces the return of one of America’s most iconic over/under shotguns with the Ruger® Red Label™ III, renewing Ruger’s commitment to being a full-line manufacturer of firearms.
First launched in 1977, the original Ruger Red Label earned a reputation for rugged reliability, classic lines, and American-made quality. Decades later, the Red Label III continues that legacy while elevating it with premium materials and world-class fit and finish.
Built by the highly skilled craftsmen at one of the world’s premier makers of fine firearms, Connecticut Shotgun Manufacturing Company (CSMC), the Red Label III marks a new era in Ruger shotgun excellence.
This 20-gauge shotgun is offered in both 28″ and 30″ barrel configurations and features a beautiful walnut stock with a classic checkering pattern and a hand-rubbed oil finish. The single trigger is inertia operated and resets on recoil. In addition, the automatic tang safety has an integral first shot barrel selector. Capable of shooting 2 3/4″ and 3″ shells, the barrels have a precise internal geometry that produces consistent patterns and superior shot performance.
The Red Label III is designed as a sporting shotgun for upland game hunting, skeet and sporting clays, as well as waterfowling. Each shotgun ships in a premium custom case and includes five Tru-Choke-style choke tubes: Skeet, Improved Cylinder, Modified, Improved Modified and Full.
“Bringing back the Red Label has been a standing request from our loyal customers,” said Ruger President and CEO, Todd Seyfert. “By teaming up with Connecticut Shotgun Manufacturing Company, we’re able to deliver a firearm that meets Ruger’s standards for durability and reliability while elevating the craftsmanship to a level that honors the legacy of the original. Its return also marks an important milestone for Ruger as we reestablish ourselves as a full-line manufacturer of firearms, reaffirming our commitment to providing a complete lineup of firearms to our customers.”
For more information on the Ruger Red Label III Shotgun or to learn more about the extensive line of award-winning Ruger firearms, visit Ruger.com, Facebook.com/Ruger, or Instagram.com/Rugersofficial. To find accessories for the Red Label III and other Ruger firearms, visit ShopRuger.com or your local independent retailer of Ruger firearms.
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Krieghoff International congratulates the Team Krieghoff sponsored shooters who claimed podium finishes at the USA Shooting 2025 Shotgun Fall Selection Match in Tucson, Arizona this November, qualifying each of them for future U.S. National Shotgun Team rosters. The match drew some of the strongest competitors in the country, and the athletes posted solid results over the course of the event.
Will Hinton claimed the Gold in Men’s Open Trap. Will made his Olympic debut in Paris 2024 and has continued to build momentum on the world stage, highlighted by a top four finish in Men’s Trap at the 2023 World Championships. His international experience also includes appearances in Mixed Team Trap and Men’s Trap Team events, along with representing Team USA at the 2023 Pan American Games.
Kayle Browning topped the qualifying round as high overall and went on to finish the match as the Women’s Open Trap Silver Medalist. A one-time Olympian and Tokyo 2020 silver medalist in Women’s Trap, Kayle has been a steady presence for Team USA for more than a decade. Her performance in Tucson reflects a strong return following maternity leave. She has competed at multiple World Championships, earning two Women’s Trap Team medals, including gold in 2019.
Derrick Mein secured a Bronze Medal in Men’s Open Trap. A two-time Olympian, Derrick placed in the top five in Men’s Trap at the Paris 2024 Games and has been a key member of Team USA at recent World Championships. He earned gold in Men’s Trap in 2022 and silver in Mixed Team Trap in 2023, underscoring his position as one of the most experienced competitors in the sport.
“We are proud to see Kayle, Will, and Derrick finish the season with such strong results,” said Alex Diehl, CEO of Krieghoff International, Inc. “They continue to show poise and commitment in every competition, and we are honored to support them as they continue to compete at the highest level.”
About Krieghoff International
Dieter Krieghoff, fourth generation of the Krieghoff gun making family, established Krieghoff International, Inc. in the United States in 1986. Originally founded as a European hunting gun manufacturer in 1886, Krieghoff has evolved into one of the top names worldwide in competition and field shotguns, as well as hunting rifles. With a reputation for reliability, longevity and outstanding customer service, Krieghoff firearms are the choice of champions. Located in Ottsville, PA, Krieghoff is the sole importer and main service center in North America. For more information visit www.krieghoff.com.
The USA Clay Target League is excited to announce that its 2025 Annual Impact Report is now available. This yearly report presents the impact of the League on students, schools, conservation, and the greater outdoor community. The League is the nationwide leader in providing clay target shooting as a safe and fun school-sponsored activity to schools and students nationwide.
“31 consecutive record-breaking seasons is nothing short of a testament to the demand for safe, school-approved clay target shooting sports” said John Nelson, President of the USA Clay Target League. “Including the 13,200 new students in 2025, over 83,000 high school and college students took their first steps into clay target shooting sports since 2020. The League has helped hundreds thousands of athletes and families discover a life-long outdoor passion though America’s safest and most popular youth clay target shooting sports programs.”
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