ALPS OutdoorZ to Introduce 3 New Products at the 50th Annual NWTF Convention

New Haven, Mo. – ALPS OutdoorZ continues the legacy of turkey hunting innovation with the introduction of Mossy Oak Greenleaf products at the National Wild Turkey Convention held Feb. 12 – 14 in Nashville, TN. The roster of 3 products will be led by the new flagship, the Traditions Turkey Vest, while being complemented by the new Summit Seat and Turkey Tote accessories.

“With the exercise of renewing our ALPS NWTF Turkey Collection for the 50th Annual NWTF Convention, we turned our focus to a strong but manageable new turkey product lineup for 2026,” comments Adam Brune, Product Development Manager. “While all three products are sound, we are probably most excited about the new Traditions Turkey Vest. Our team enjoyed the challenge of developing a modern take on a timeless look.”

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New Soft-Goods Collection from Avian-X Raises the Bar on Shotgun Protection in the Harshest Waterfowl Hunting Conditions

IRVING, TX – January 2026 – Leveraging decades of innovation in the waterfowl-hunting industry, Avian-X® enters the soft-goods space in a big way in 2026 with a purpose-built lineup of waterproof and floating shotgun cases and neoprene gun sleeves designed to deliver in the harshest hunting conditions. 

Welded Waterproof Gun Cases 

Engineered for complete waterproof protection in the harshest waterfowl conditions, the Welded Waterproof Shotgun Cases pair rugged 600-denier shells with fully welded seams to keep moisture out. Inside, 10mm closed-cell foam padding and reinforced impact zones safeguard shotguns from bumps, drops, and rough travel, while quarter-length zippers provide easy access and quick cleaning in the field. Compatible with most shotguns, including models with 30″ barrels or extended chokes, each also features an AquaGuard-sealed front pocket for secure gear storage and a cushioned, no-slip shoulder strap for reliable carry in any weather.

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New for 2026: Upgraded Benelli M2 Field

Used across waterfowl marshes, turkey woods and upland cover, Benelli’s M2 pairs dependability with responsive handling—built to perform in demanding environments while remaining light enough for all-day, on-the-move hunting. For 2026, this proven field platform advances with a foundational upgrade focused on shooter comfort and control.

All M2 Field shotguns now feature a more technical stock design engineered to enhance ergonomics during high-volume shooting days. The updated stock integrates Benelli’s Progressive Comfort recoil-reduction system alongside the Combtech Recoil Cheek Pad.

The Progressive Comfort stock works in harmony with Benelli’s Inertia Driven system, employing progressively stiffer, interlocking recoil-absorbing leaves that adapt to the shooter’s chosen shotshell load. This system effectively moderates felt recoil across a wide range of ammunition—from light target loads to heavy waterfowl loads—allowing the M2 to remain composed and comfortable shot after shot.

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Stoeger Adds New Sporting Model to M3000 Shotgun Series

Accokeek, MD – For 2026, Stoeger adds a new model to its popular M3000 semi-auto shotgun lineup with the M3000 Sporting model (#36084). This performance-driven sporting shotgun boasts the standard features of oversized controls, enlarged ejection and loading ports, 30-inch ported barrel and extended choke tubes along with the aesthetic upgrades for shooters who prefer a classic shotgun. This sporter is built to be used on the range and in the field, not just admired.

The new M3000 Sporting model’s design enhancements include a satin walnut stock and forend, catering to shooters who prefer a more traditional look and feel. The walnut furniture pairs with a nickel receiver and a gloss blue 30-inch ported barrel to further enhance the classical aesthetics. The broadway-style rib is engineered to cut barrel heat and mirage while providing a bold, easy-to-track sight picture—promoting a natural, heads-up shooting posture that delivers consistent comfort and confident target acquisition shot after shot. These are complemented by the matte blue trigger, bolt release, and bolt handle.

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Franchi Evolves the Affinity Platform with New 2026 Models

January 2026, Accokeek, MD – After debuting the next generation Affinity 3 and Affinity 3.5 in 2025 – the platform’s first major evolution in more than a decade – Franchi builds on that momentum for 2026 with the introduction of 15 new models across both lineups, offering hunters expanded options to make the Affinity their own. 

Within the Franchi family, the Affinity is a true do-it-all Inertia Driven® semi-auto—trusted for its proven reliability, clean operation, and the kind of field performance that holds up across seasons. Paired with Franchi’s signature craftsmanship and Italian design influence, the updated Affinity lineup brings together tradition, function, and modern refinement in one familiar platform.

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LandTrust and Turkeys For Tomorrow Announce Partnership to Support Wild Turkey Recovery on Private Lands

Turkeys for Tomorrow (TFT) and LandTrust are excited to announce a new partnership. Both are invested in science-led conservation dedicated to the recovery and long-term sustainability of wild turkey populations across the United States.

At the core of the partnership is a simple, direct commitment: every turkey hunt booked on LandTrust generates a $10 conservation contribution to TFT, with 100% of those funds supporting TFT’s research, habitat, and private-land-focused conservation work.

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Mossberg Adds Maverick® SA Semi-Auto Shotguns to Lineup

NORTH HAVEN, CT – Mossberg International is pleased to announce the introduction of the Maverick® SA Semi-Auto line of shotguns, a versatile, value-focused semi-automatic platform built to deliver reliable performance season after season. The Maverick SA continues Mossberg International’s tradition of offering quality, dependable shotguns at an accessible price point.

The new 12-gauge Maverick SA Semi-Auto shotguns are engineered as true multi-season workhorses, chambered for both 2.75-inch and 3-inch shotshells and featuring a 6-shot capacity. Available with either classic walnut stocks or durable synthetic furniture, the Maverick SA line offers configurations suited for a variety of shooting environments and personal preferences.

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Beretta Releases A300 Ultima in Mossy Oak Original Bottomland and Shadow Grass

Beretta introduces the A300 Ultima in two legendary Mossy Oak® camouflage patterns: Original Bottomland and Original Shadow Grass. Offered in both 12-gauge and 20-gauge configurations, the new finishes bring timeless style to a high-performance, ultra-reliable, semi-automatic hunting shotgun.

“The Mossy Oak Original patterns connect us to the heritage of waterfowl hunting,” said Caleb McMillen, Beretta USA Head of Hunting. “Bringing these classic designs to the A300 Ultima lets hunters honor tradition while experiencing the modern innovation that defines Beretta shotguns.”

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Ruger Announces the Return of an American Legend: The Ruger Red Label III Over/Under

Ruger Red Label III 1

Southport, Connecticut, Dec. 24, 2025 — Sturm, Ruger & Company, Inc. (NYSE: RGR) proudly announces the return of one of America’s most iconic over/under shotguns with the Ruger® Red Label™ III, renewing Ruger’s commitment to being a full-line manufacturer of firearms.

First launched in 1977, the original Ruger Red Label earned a reputation for rugged reliability, classic lines, and American-made quality. Decades later, the Red Label III continues that legacy while elevating it with premium materials and world-class fit and finish.

Built by the highly skilled craftsmen at one of the world’s premier makers of fine firearms, Connecticut Shotgun Manufacturing Company (CSMC), the Red Label III marks a new era in Ruger shotgun excellence.

This 20-gauge shotgun is offered in both 28″ and 30″ barrel configurations and features a beautiful walnut stock with a classic checkering pattern and a hand-rubbed oil finish. The single trigger is inertia operated and resets on recoil. In addition, the automatic tang safety has an integral first shot barrel selector. Capable of shooting 2 3/4″ and 3″ shells, the barrels have a precise internal geometry that produces consistent patterns and superior shot performance.

The Red Label III is designed as a sporting shotgun for upland game hunting, skeet and sporting clays, as well as waterfowling. Each shotgun ships in a premium custom case and includes five Tru-Choke-style choke tubes: Skeet, Improved Cylinder, Modified, Improved Modified and Full.

“Bringing back the Red Label has been a standing request from our loyal customers,” said Ruger President and CEO, Todd Seyfert. “By teaming up with Connecticut Shotgun Manufacturing Company, we’re able to deliver a firearm that meets Ruger’s standards for durability and reliability while elevating the craftsmanship to a level that honors the legacy of the original. Its return also marks an important milestone for Ruger as we reestablish ourselves as a full-line manufacturer of firearms, reaffirming our commitment to providing a complete lineup of firearms to our customers.”

For more information on the Ruger Red Label III Shotgun or to learn more about the extensive line of award-winning Ruger firearms, visit Ruger.comFacebook.com/Ruger, or Instagram.com/Rugersofficial. To find accessories for the Red Label III and other Ruger firearms, visit ShopRuger.com or your local independent retailer of Ruger firearms.

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Browning, Hinton, and Mein Lead the Field at USA Shooting’s 2025 Fall Selection Match

Hinton

Krieghoff International congratulates the Team Krieghoff sponsored shooters who claimed podium finishes at the USA Shooting 2025 Shotgun Fall Selection Match in Tucson, Arizona this November, qualifying each of them for future U.S. National Shotgun Team rosters. The match drew some of the strongest competitors in the country, and the athletes posted solid results over the course of the event.

Will Hinton claimed the Gold in Men’s Open Trap. Will made his Olympic debut in Paris 2024 and has continued to build momentum on the world stage, highlighted by a top four finish in Men’s Trap at the 2023 World Championships. His international experience also includes appearances in Mixed Team Trap and Men’s Trap Team events, along with representing Team USA at the 2023 Pan American Games.

Kayle Browning topped the qualifying round as high overall and went on to finish the match as the Women’s Open Trap Silver Medalist. A one-time Olympian and Tokyo 2020 silver medalist in Women’s Trap, Kayle has been a steady presence for Team USA for more than a decade. Her performance in Tucson reflects a strong return following maternity leave. She has competed at multiple World Championships, earning two Women’s Trap Team medals, including gold in 2019.

Derrick Mein secured a Bronze Medal in Men’s Open Trap. A two-time Olympian, Derrick placed in the top five in Men’s Trap at the Paris 2024 Games and has been a key member of Team USA at recent World Championships. He earned gold in Men’s Trap in 2022 and silver in Mixed Team Trap in 2023, underscoring his position as one of the most experienced competitors in the sport.

“We are proud to see Kayle, Will, and Derrick finish the season with such strong results,” said Alex Diehl, CEO of Krieghoff International, Inc. “They continue to show poise and commitment in every competition, and we are honored to support them as they continue to compete at the highest level.”

About Krieghoff International

Dieter Krieghoff, fourth generation of the Krieghoff gun making family, established Krieghoff International, Inc. in the United States in 1986. Originally founded as a European hunting gun manufacturer in 1886, Krieghoff has evolved into one of the top names worldwide in competition and field shotguns, as well as hunting rifles. With a reputation for reliability, longevity and outstanding customer service, Krieghoff firearms are the choice of champions. Located in Ottsville, PA, Krieghoff is the sole importer and main service center in North America. For more information visit www.krieghoff.com.

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