Beretta Debuts All-New Suprema Waterfowl Collection for Fall/Winter 2025

Beretta waterfowl suprema

Friday, August 22, 2025 — Beretta proudly unveils its latest innovation in outdoor performance apparel with the launch of the Suprema Waterfowl Collection, a premium hunting clothing line engineered specifically for waterfowlers who demand superior protection, stealth, and comfort in the harshest environments.

Rooted in Beretta’s 500-year legacy of craftsmanship and innovation, the Suprema Waterfowl Collection brings cutting-edge design to serious hunters. The line blends traditional Beretta quality with advanced technical fabrics and purposeful features that stand up to punishing weather and terrain.

A standout feature of the new line is Colorblock Concealment™, Beretta’s proprietary advanced camouflage methodology. This technology enhances optical efficiency by leveraging natural shadow patterns in the most concealed environments, such as deep blinds and expansive fields. Through sophisticated layering of classic waterfowl color palettes, it fuses time-honored aesthetics with contemporary design principles to deliver optimized visual disruption, ultimately helping hunters blend in more effectively and hunt with greater confidence.

Highlights of the collection include:

  • Suprema Wader Jacket – MSRP $299
  • Suprema 3L Bibs – MSRP $399
  • Tarandus Jacket – MSRP $379
  • Dive Insulated Jacket – MSRP $189
  • Dive Insulated Vest – MSRP $159
  • Windstryke Hoodie – MSRP $189

“The Suprema Waterfowl Collection represents the next evolution of Beretta hunting apparel,” said Patrick Mocorro, Head of Clothing & Accessories at Beretta USA. “We designed this line to meet the needs of modern hunters who spend long days in extreme conditions. It’s gear you can rely on, no matter how cold, wet, or rugged the day gets.”

Whether setting decoys at dawn or calling in flights through the fog, the Suprema Waterfowl Collection ensures waterfowlers stay dry, warm, and focused. With performance-driven construction and timeless Beretta styling, this collection raises the standard for serious hunting apparel.

Stay connected with Beretta USA — follow us on FacebookInstagram, XYouTube and LinkedIn for the latest news, products, and updates.

About Beretta

Established in 1526, Beretta is the world’s longest-standing industrial dynasty, with a legacy spanning 16 generations of continuous family ownership. For nearly 500 years, firearms bearing the Beretta name have been trusted and used around the world. Beretta USA Corp. was established in 1977 and quickly became the provider of the most widely deployed sidearm in the U.S. Armed Forces. Today, Beretta USA is part of Beretta Holding Group, which includes over 50 global subsidiaries and 20 renowned brands. Beretta manufactures, distributes, and markets a complete range of firearms, accessories, and apparel. The company also owns and operates six Beretta Gallery retail stores worldwide.

For more information, visit www.Beretta.com.

After 43 Years with Holland & Holland, Chris Bird Retires as Head Instructor

Bird 1

After an incredible 43 years with Holland & Holland, we are announcing the retirement of Chris Bird, our esteemed Head of Instruction at the Shooting Grounds.

Chris joined the business in 1982 and has since become one of the most respected and recognisable figures in the shooting world. Over the decades, he has shared his exceptional knowledge and passion for the sport with thousands of clients, from complete beginners to experienced shots, always with the same patience, skill and good humour.

His contribution to Holland & Holland cannot be overstated. Chris has been instrumental in shaping the standards of excellence we are known for, mentoring generations of instructors and helping to make the Shooting Grounds the welcoming, world-class destination it is today.

“As General Manager of Holland & Holland, I’m lucky enough to work with some very skilled, passionate and experienced people. One of them is Chris Bird, Anyone who has visited Holland & Holland shooting grounds would need no introduction to Chris, but for those that don’t know him, he’s simply a legend, he’s taught a phenomenal amount of people how to shoot, in a style that has become so familiar, you will often hear -” Ah, you were taught by Chris Bird”


Chris has been with the business for 43 years and today he retires from working life. His hope is to go and enjoy time with his wife and of course some shooting from time to time. Chris has been a fantastic servant to the brand and helped pave the way for Holland & Holland, the future is bright because of the people like Chris, who help drive this brand. I personally, have only known Chris for a short time but already class him as a dear friend, so we say a huge thank you to Chris, enjoy your retirement, you will always be a part of the H&H team and welcome here anytime.”
– John Henderson, General Manager of Holland & Holland

We are deeply grateful for Chris’ dedication, professionalism and friendship over the years and while we will miss him greatly, we wish him the very best as he begins this exciting new chapter.”

Please join us in celebrating Chris’s remarkable career and in thanking him for over four decades of outstanding service.

www.hollandandholland.com

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Shotgun Life Announces “Shotguns for Sale” Free E-Letter

Longthorne

August 7, 2025 – Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting, has added the “Shotguns for Sale” e-letter to its roster. You can read Shotgun Life at www.shotgunlife.com.

“Shotguns for Sale” is distributed every weekday at 4:00 PM EST to opt-in subscribers. The free e-letter showcases a single shotgun per issue from bona fide dealers. The e-letter’s shotguns run the gamut from vintage to new and used modern sporting shotguns.

“We’re not dogmatic about provenance or price, but instead want to provide our readers with the most interesting wing and clays guns on the Internet from licensed retailers,” said Shotgun Life Publisher, Irwin Greenstein.

Although the shotguns presented come from multiple sources, every issue features an ad from Shotgun Life magazine advertisers.

Shotguns for Sale has been in beta tests since mid-July 2025. Individual e-letters have been averaging 1,631 impressions and 192 link clicks per shotgun, totaling 8,155 impressions and 960 clicks per week, that combined produce an above industry average click-through rate of 11.7 percent.

“The strategic advantage to Shotguns for Sale is that your firearms are not listed in “big box” sales sites or auctions,” Greenstein said. “Each shotgun makes its own case for purchase potential – often presenting enthusiasts with selections that may have never crossed their minds.”

For advertising and marketing opportunities contact:

Irwin Greenstein

Publisher Shotgun Life

229-236-1632

igreenstein@shotgunlife.com

James Dietsch

Sales Associate

405-415-5724

jamesdietsch@cox.net

About

Since launching in 2008, Shotgun Life continues as the leading online magazine for sporting shotguns, international wingshooting, recreational sporting clays and related educational editorial. It’s available at no charge at www.shotgunlife.com. Our fast-paced, ever-changing editorial draws loyal readers each and every day from around the world –  giving your products international exposure 24/7. Our advanced SEO platform generally ranks our editorial on the first page of Google results, often giving advertisers an evergreen resource to potential customers.

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Wing and Barrel Ranch Announces the Wine Country High Tower Open — A One-of-a-Kind Shooting Experience

Wing and Barrel woman

Set in the heart of Sonoma wine country, Wing & Barrel Ranch is where sporting tradition meets refined luxury. Our private, members-only club is a haven for outdoor enthusiasts who appreciate both the thrill of the field and the elegance of wine country living. With a world-class sporting clays course designed by Chris Batha, lush landscapes, and curated culinary experiences, Wing & Barrel Ranch offers an extraordinary blend of sport and sophistication. For one exclusive day, we invite a limited number of guests to step inside this world.

Introducing the First Annual —
Wine Country High Tower Open

September 12–13, 2025 | Wing & Barrel Ranch

Be part of sporting history in the heart of California wine country. Join fellow competitors and outdoor enthusiasts for the inaugural High Tower Open—a premier shooting event held at the only tower of its kind in California, expertly designed by England’s David Wing.

This exclusive, non-sanctioned shoot features soaring tower targets and will be led by a world-renowned shooting instructor to be announced soon. Stay tuned for more details on this rare opportunity to compete at the highest level in a setting where luxury meets tradition.

Top Competitors Will Take Home:

$5,000 + the Brass Top Shot Trophy

$2,500 – Second Place

$1,000 – Third Place

SCHEDULE OF EVENTS

FRIDAY, SEPT 12, 2025
Welcome Cocktail Party
Raise a glass to the start of an unforgettable weekend. Mingle with fellow shooters and sporting enthusiasts over handcrafted cocktails, light bites, and lively conversation—all set against the rustic elegance of Wing & Barrel Ranch.

SATURDAY, SEPT 13, 2025
Breakfast & Five-Stand Warm-Up
Begin the day with gourmet coffee, bites, and a warm-up session to get your eye in before the competition.

High-Tower Competition Begins
Two groups of 10 shooters will take on challenging targets launched from 60’ and 80’ towers—the only of their kind on the West Coast.

Scores Tallied + Sudden Death Round
Top shooters will move on to a thrilling final round with targets at 70’ and 80’.

Gourmet Lunch Reception
Enjoy elevated seasonal cuisine and vintner-member wines in the clubhouse while scores are finalized.

Awards Banquet
Gather for a celebratory dinner and the official announcement of winners, including the presentation of the Brass Top Shot Trophy and cash prizes.

LIMITED TIME OFFER:
$500 / per person

Any additional items, services, or activities will incur extra charges.

Fill out the form below or Contact sporting@WingandBarrelRanch.com directly to book today.

How to Measure the Inner Bore of Your Shotgun

Measuring the inner bore of your shotgun is an essential task for any gun owner or sports shooter. Understanding the dimensions of your shotgun’s bore can help in selecting the right ammunition, maintaining the gun’s accuracy, and ensuring safe shooting practices. In this article, we will discuss the importance of measuring your shotgun’s inner bore and provide a step-by-step guide on how to do it accurately.

smooth bore 9591866

Understanding the Importance of Measuring Your Shotgun’s Inner Bore

The inner bore of a shotgun refers to the diameter of the barrel where the ammunition travels before exiting the gun. Knowing the exact measurement of your shotgun’s inner bore is crucial for choosing the correct size of ammunition. Using the wrong size of ammunition can not only affect the accuracy of your shots but also potentially damage the gun. Additionally, regular measurement of the inner bore can help detect any signs of wear and tear, allowing for timely maintenance to prolong the gun’s lifespan.

bore gauge

Measuring the inner bore of your shotgun is also important for safety reasons. A properly sized bore ensures that the ammunition fits snugly and securely in the barrel, reducing the risk of misfires or other malfunctions. By accurately measuring the inner bore, you can be confident that your shotgun is in good working condition and ready for use during shooting activities. Overall, understanding the dimensions of your shotgun’s inner bore is essential for both performance and safety reasons.

Step-by-Step Guide to Accurately Measure the Inner Bore of Your Shotgun

Here’s how you can measure it:

  1. Gauge or Bore Size: First, determine whether your shotgun is measured in gauge (like 12 gauge, 20 gauge) or bore (like .410 bore). Gauge is a measure of the number of lead balls of bore diameter that equal a pound in weight.

  2. Use a Caliper or Gauge: To measure the actual bore diameter, use a precision caliper or a bore gauge specifically designed for shotguns.

  3. Insert the Tool: Carefully insert the caliper or gauge into the bore of the shotgun. Ensure it’s inserted straight and not at an angle to get an accurate measurement.

  4. Take the Measurement: Once inserted properly, read the measurement on the caliper or gauge. This will give you the diameter of the bore.

  5. Check in Multiple Places: For a more accurate measurement, check the bore diameter in multiple places along its length, especially if the bore is not perfectly cylindrical.

  6. Record the Measurement: Note down the measurement for future reference when selecting ammunition or discussing your shotgun’s specifications.

Start by ensuring the shotgun is unloaded and remove any obstructions from the barrel. Insert the cleaning rod into the barrel from the chamber end until it touches the bore’s wall. Mark the cleaning rod at the point where it exits the barrel.

Next, carefully remove the cleaning rod from the barrel and measure the distance from the tip to the marked point using a measuring tape. This measurement represents the inner bore diameter of your shotgun. It is essential to take multiple measurements at different points along the barrel to account for any variations in bore size. Once you have gathered all the measurements, calculate the average to determine the most accurate inner bore diameter of your shotgun.

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What’s the Best Shotgun Rib For You?

Not all shotgun ribs are created equal, as there are various types of ribs available on the market.

Krieghoff’s K-80 Parcours-X with optional engraving.

Here are some common types of shotgun ribs:

  1. Ventilated Rib: This type of rib has slots or holes along its length, designed to dissipate heat and reduce mirage effects caused by barrel heating.

  2. Solid Rib: A solid, non-vented rib that provides a continuous surface along the top of the barrel, often preferred for its simplicity and sometimes for aesthetic reasons.

  3. Tapered Rib: A rib that tapers from wider at the breech (near the receiver) to narrower at the muzzle, which can affect the handling characteristics and weight distribution of the shotgun.

  4. Flat Rib: A rib that is flat on top, without any additional contouring or shaping. It offers a straightforward sight plane for aiming.

  5. Raised Rib: A rib that is higher than the barrel, providing a more prominent sight picture. Raised ribs are often found on trap and skeet shotguns where precise aiming is crucial.

  6. Parallel Rib: A rib that runs parallel to the bore axis of the barrel, maintaining a consistent sight picture throughout its length.

  7. Stepped Rib: A rib that changes height at certain points along its length, which can sometimes provide a more versatile sighting arrangement.

Do High-Rib Shotguns Improve Your Performance? | Shotgun Life

Understanding the Differences Between Rib Styles

Each type of shotgun rib has its own set of advantages and disadvantages. Ventilated ribs are popular for their ability to reduce heat mirage and improve target acquisition speed. Solid ribs, on the other hand, are favored for their simplicity and durability. Tapered ribs are known for their versatility, as they can accommodate different shooting styles and preferences. It’s important to consider factors such as shooting discipline, personal preference, and budget when choosing a rib style for your shotgun

Choosing the Right Rib for Your Shotgun Needs

When selecting a shotgun rib, it’s essential to consider your shooting goals and preferences. If you participate in fast-paced shooting sports like trap or skeet, a ventilated rib may be the best choice for improved target acquisition and faster handling. For hunting or field shooting where durability is key, a solid rib might be more suitable. Tapered ribs offer a middle ground for a wide range of shooting activities. Ultimately, the right rib for your shotgun needs will depend on your individual preferences and shooting style.

Whether you prioritize heat dissipation, durability or versatility, there is a rib style that will meet your needs. Remember to consider your shooting discipline, personal preferences, and budget when selecting a shotgun rib to enhance your shooting experience.

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Beretta Team Takes the Podium at World English Sporting Championship

Beretta English

Accokeek, MD – Beretta USA proudly congratulates Team Beretta athletes Anthony Matarese Jr., Desirae Edmunds, and Connor Daniel on their impressive performances at the 2025 World English Sporting Clays Championship, held in England this July. The prestigious international competition brought together the finest clay target shooters from across the globe, and Team Beretta rose to the challenge with podium-worthy finishes.

Anthony Matarese Jr. clinched the title of Overall Runner-Up, reaffirming his place among the world’s elite sporting clays competitors with consistent high-level performance throughout the event. Desirae Edmunds earned Lady Runner-Up honors, showcasing her dedication, precision, and competitive spirit on the international stage. Zachary Kienbaum secured 3rd place in AAA Class, earning an Individual World Title and further cementing his reputation as a top-tier competitor. Connor Daniel captured the title of Junior World Champion, a testament to his skill and bright future in the sport.

“Watching our athletes stand among the best in the world is both humbling and inspiring,” said Trang Dam, Beretta USA Marketing Director. “Their performances reflect not only their personal dedication, but also the trust they place in their Beretta shotguns to deliver when it matters most.”

Beretta is proud to support top-tier competitors with firearms engineered for excellence, including the Beretta SL2DT11 L SportingDT11 Black DLC, and A400 XCel Sporting that are trusted by professionals around the world. For more information on Team Beretta and its competition firearms, visit www.beretta.com/en-us/team-beretta.

Stay connected with Beretta USA by following us on FacebookInstagramXYouTube and LinkedIn for the latest news, products, and updates.

About Beretta

Established in 1526, Beretta is the world’s longest-standing industrial dynasty, with a legacy spanning 16 generations of continuous family ownership. For nearly 500 years, firearms bearing the Beretta name have been trusted and used around the world. Beretta USA Corp. was established in 1977 and quickly became the provider of the most widely deployed sidearm in the U.S. Armed Forces. Today, Beretta USA is part of Beretta Holding Group, which includes over 50 global subsidiaries and 20 renowned brands. Beretta manufactures, distributes, and markets a complete range of firearms, accessories, and apparel. The company also owns and operates six Beretta Gallery retail stores worldwide.

For more information, visit www.Beretta.com.

USA Clay Target League Launches Free Team Initiative

USA Clay Target League

Wednesday, July 23, 2025 — The USA Clay Target League, the nation’s leading youth clay target shooting sports program, is very excited to announce a new initiative to help high schools and colleges across America start clay target teams for their students.

The Free Team Initiative provides new school-approved teams with free registration fees, free safety equipment, and more for up to five athletes. By adding more new teams and student athletes than ever before, the League will continue to broaden its mission to provide school-sponsored shooting sports to the education community.

“The League’s mission from day one has been to provide safe, school-sponsored clay target shooting sports participation opportunities to students, their families, and the education community as a whole.” Said John Nelson, President of the USA Clay Target League. “Making the start-up process as easy and affordable as possible while making sure everyone is safely equipped and educated is a key step towards fulfilling that mission.”

The League has never had an accident or injury in nearly 20 years of operation and hundreds of millions of shots fired.

“This is a great opportunity for existing teams in smaller, local organizations to experience the benefits and features that only the USA Clay Target League provides.” Drew Tri, Marketing Manager for the League, said. “No other program is 100% school-approved, and no other program provides athletes, schools, and families as many low-cost opportunities to participate. There are no benchwarmers in the League. That’s why the League is the largest and most successful youth clay target shooting sports program in America.”

Learn how to get your school involved with the League by visiting https://usaclaytarget.com/start-a-team

About the USA Clay Target League

With over 54,000 participating athletes in the 2024-25 school year, the non-profit USA Clay Target League is America’s largest clay target shooting organization. The League offers trap, skeet, sporting clays, and 5-stand leagues to secondary and postsecondary schools across the country.

The League the only 100% school-approved clay target shooting sport program in America. Every team must have school approval to participate. Most participating schools have lettering programs as well as yearbook inclusion for the teams. In addition, tens of thousands of dollars in scholarships are provided to qualifying seniors by the League and postsecondary institutions each year.

The League’s co-ed and adaptive nature are key attractions to schools nationwide: it’s fully Title IX compliant with both male and female athletes competing on the same team, and it’s an ‘adaptive’ sport, which allows students with physical disabilities to take part.

The League’s priorities are safety, fun, and marksmanship – in that order.

The League is the safest sport in school, with not one reported injury since the inception of the League in 2001. Each athlete must complete firearm safety certification before participation.

Visit http://usaclaytarget.com for more information.

Tom Beckbe x Ducks Unlimited Collection of Outdoor Gear Available Now

DU Bebcke

A portion of all sales from the collection directly supports DU’s mission to conserve wetlands and wildlife habitats

Tom Beckbe and Ducks Unlimited launched the Tom Beckbe x Ducks Unlimited collection of outdoor gear today.

This collection features a range of fine sporting apparel and outdoor essentials designed for men and women. At the heart of this exclusive collection are two custom-designed jackets, one for men and one for women, proudly made in the U.S.A.

Alongside these jackets, the collection includes premium shirts, layers, field gear and bags, all built with durability and functionality for waterfowlers and outdoor enthusiasts. A portion of all sales from the Tom Beckbe x Ducks Unlimited collection directly supports DU’s mission to conserve wetlands and wildlife habitats.

“Tom Beckbe is proud to partner with Ducks Unlimited and support its mission to conserve wetlands,” said Radcliff Menge, founder and CEO of Tom Beckbe. “Together, we have created a line of classic waterfowl apparel and gear that celebrates the American sporting tradition.”

The Tom Beckbe x Ducks Unlimited collection is available online at TomBeckbe.com and in Tom Beckbe’s five stores. Click here to learn more about the Tom Beckbe x Ducks Unlimited collection.

About Tom Beckbe
Founded in 2015 and based in Birmingham, Alabama, Tom Beckbe is the quintessential American sporting brand. Tom Beckbe’s fine outerwear and accessories are rooted in the traditional sporting aesthetic. From waxed cotton outerwear to fine shirting and leather goods, discerning outdoorsmen and women appreciate Tom Beckbe for its rugged, dependable style. With retail locations in Mountain Brook, Alabama; Oxford, Mississippi; Middleburg, Virginia; Franklin, Tennessee; and Tuscaloosa, Alabama, as well as fine retail partners across the United States, Tom Beckbe is the perfect marriage of tradition with a modern aesthetic. Learn more at www.tombeckbe.com.

About Ducks Unlimited
Ducks Unlimited Inc. is the world’s largest nonprofit organization dedicated to conserving North America’s continually disappearing wetlands, grasslands and other waterfowl habitats. Established in 1937, Ducks Unlimited has restored or protected more than 19 million acres thanks to contributions from more than a million supporters across the continent. Guided by science, DU’s projects benefit waterfowl, wildlife and people in all 50 states. DU is growing its mission through a historic $3 billion Conservation for a Continent comprehensive campaign. Learn more at www.ducks.org.

Winchester Launches Magnum Dove – With Custom Blended Shot

Magnum dove

EAST ALTON, IL, July 14, 2025 — Winchester Ammunition launches Magnum Dove™, a high-performance shotshell engineered specifically for dove hunting. Made in the U.S.A., Magnum Dove features heavy payloads, high velocity, and dense patterns that set a new standard for dove hunters that want the best ammunition in the field.

Available in 12- and 20-gauge, Magnum Dove™ shotshells contain a custom blend of #7 ½ and #9 lead shot. The premium, batch-blended shot is optimized for pattern density on doves.
“Dove season is a time-honored tradition for many hunters across the country,” said Kyle Masinelli, Senior Director of Product Innovation and Strategy for Winchester. “With Magnum Dove, we give wingshooters more confidence behind the gun and a competitive edge to fill limits.”
Key features of Magnum Dove™:

  • Premium, batch-blended lead shot – Clean and precisely sized shot provide consistent and dense patterns that doves can’t slip through
  • High Brass Magnum – High velocity blended payload with #7 ½ and #9 shot ensures high pellet counts for improved hit probability
BrandSymbolGaugeLengthVelocityPayloadShot SizeBox Size
Magnum Dove™MD127912 ga2 ¾”1400 fps1 1/4 oz#7 ½ + #925 rds
Magnum Dove™MD207920 ga2 ¾”1300 fps1 oz#7 ½ + #925 rds

For more information about Winchester new products, please visit www.winchester.com.

 About Winchester AmmunitionWinchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 159-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a segment of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

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