Apex Introduces Dove Stratified Loads in Lead and Steel

Apex dove

July 16, 2026, Columbus, Miss. – Apex Ammunition is excited to introduce dove loads in its Stratified™ line of hard-hitting, superior patterning shotshells. Featuring layered shot sizes of either L3 high-antimony lead or S3 steel pellets, the Dove Stratified series is designed to deliver optimal performance at variable ranges – with dense close- and mid-range patterns and increased terminal energy at longer distance – to bring down those speedy highfliers.

“Our move into lead and steel dove loads is the result of tremendous demand from retailers and our customers in the upland community who want Apex’s consistent quality and performance in loads for smaller, more fragile game birds like dove and quail,” said Jason Lonsberry, President and CEO, Apex Ammunition. “We are excited to now offer affordable, high-quality lead and non-toxic steel options for these hunts.”

Features of Apex Dove Stratified:

  • Layered Shot Payload – Optimized for both close birds and long-range fliers
  • Deadly Pattern Density – Increased pellet count on target
  • Customer-Driven Innovation – Built on real-world feedback from the field
  • Assembled in the USA – Premium components, loaded for peak performance

Dove Stratified L3 Lead

Available in 12- and 20-gauge loads, the Apex Dove Stratified features L3 high-antimony lead shot for a harder, rounder pellet and enhanced pattern efficiency.

MSRP per 25-round box:

12 Ga, 2 ¾” 1 ¼ oz #7 and #8 L3 Lead Shot $19.99

12 Ga, 2 ¾” 1 ⅛ oz #7 and #8 L3 Lead Shot $18.99

20 Ga, 3″ 1 ⅛ oz #7 and #8 L3 Lead Shot $18.99

20 Ga, 2 ¾” 1 oz #7 and #8 L3 Lead Shot $16.99

Dove Stratified S3 Steel

The 12- and 20-gauge Dove Stratified S3 Steel shotshells are loaded with premium S3 zinc-plated steel to ensure pellet consistency and superior pattern performance.

MSRP per 25-round box:

12 Ga, 2 ¾” 1 oz #6 and #7 S3 Steel Shot $18.99

20 Ga, 2 ¾” ¾ oz #6 and #7 S3 Steel Shot $16.99

All Apex shotshells are produced under heightened quality control processes designed to ensure the most consistent performance possible from shot to shot.

About Apex Ammunition: What started in 2017 with a few handmade shells for a hunting trip with friends has become an obsession to provide wingshooters with the absolute best performing ammunition possible. Founded by U.S. Veterans and hunting enthusiasts in the great state of Mississippi, Apex Ammunition pioneered the commercial application of ultra-high-density Tungsten Super Shot to create the hardest hitting, most accurate shot loads in the business. The driving principle behind the company’s continued quest for innovation and better performance is its commitment to delivering a hunting experience like no other. For more information, visit ApexAmmunition.com.

Benelli and Steve Gould Shatter Clay Shooting Distance Records

First Shooter Ever to Crush a Clay Target at a Certified 201 Yards with a Shotgun

200

July 2026, Accokeek, MD — Benelli is proud to announce a groundbreaking achievement in the world of shotgun performance as professional exhibition shooter Steve Gould shattered multiple long-distance clay target records, culminating in a historic and unprecedented shot that broke a 110mm clay target at a certified 201 yards—the first time any shooter has ever accomplished the feat.

The record-setting performance showcased the extraordinary capabilities of Benelli’s ETHOS SuperSport A.I. shotgun, featuring the company’s revolutionary Advanced Impact (A.I.) barrel technology, paired with premium Federal ammunition. Independent third-party analysts utilizing a state-of-the-art Trimble Surveyor-Grade Total Station verified each distance, ensuring complete accuracy and certification of the results within fractions on an inch.

Record #1

The record-breaking session began with Gould successfully breaking a clay target at 130 yards using standard target loads—equaling and surpassing distances once considered nearly impossible for traditional target ammunition.

Record #2

Steve then pushed the limits even further by breaking clay targets at 160 yards with Federal Prairie Storm loads.

But Gould saved the most remarkable accomplishment for last.

Record #3

Using Federal Heavyweight TSS #7 loads and the Benelli ETHOS SuperSport A.I., Gould shattered a clay target at an astonishing 201 certified yards, eclipsing his previous world-record mark of 180 yards and establishing a new benchmark in shotgun shooting history.

“This is more than just a new record,” said Gould. “This is proof of what can happen when groundbreaking shotgun technology, premium ammunition, and relentless determination come together. We believed 180 yards was pushing the limits of what a shotgun could accomplish. To break a target at 201 certified yards is simply incredible.”

The achievement highlights the revolutionary performance of Benelli’s Advanced Impact technology, introduced to maintain downrange velocity, tighter and more consistent patterns, along with superior retained energy compared to conventional shotgun barrel systems. Benelli’s engineering team designed the Advanced Impact barrel and choke system to maximize pellet performance at distances previously thought unattainable for shotgun shooters.

Federal’s Heavyweight TSS ammunition also played a key role in the historic accomplishment. Tungsten Super Shot (TSS) is among the densest and most effective shotgun payloads ever developed, providing exceptional energy retention and pattern performance at extreme distances. The same technology previously helped Gould establish the 180-yard world record, but the combination of Federal Heavyweight TSS and Benelli’s Advanced Impact platform elevated performance to an entirely new level.

Gould is no stranger to rewriting the record books. In 2021, he surpassed his previous 160-yard record by breaking a clay target at 180 yards, a feat many believed would stand for years. This latest accomplishment not only surpasses that milestone by more than 20 yards but establishes Gould as the first shooter in history to crush a clay target at a certified distance exceeding 200 yards.

For Benelli, the achievement serves as a powerful demonstration of what modern shotgun technology can achieve.

“Records are meant to be broken, but milestones like this redefine expectations,” states Benelli USA CEO, Tom DeBolt. “Steve Gould’s achievement is a testament to innovation, dedication, and the relentless pursuit of performance. The ETHOS SuperSport A.I. was built to push boundaries, and today it helped make shotgun history.”

With a certified 201-yard target break now officially recorded, Steve Gould has once again expanded the limits of shotgun shooting—and in doing so, secured his place as the first and only shooter to accomplish one of the most extraordinary feats the sport has ever witnessed.

For a full review of Steve Gould’s record-breaking shots, click on the link.  https://youtu.be/RozH8OmzBI0?utm_source=Press+release+&utm_medium=digital+&utm_campaign=World_Record_Release_AI&utm_id=World+record+

For more information on Benelli USA’s full line of premium shotguns and centerfire hunting rifles, visit BenelliUSA.com.

About Benelli

Benelli, headquartered in Accokeek, Maryland, offers the largest selection of semi-automatic shotguns in the world, as well as a variety of rifles. Since the company’s inception, Benelli has led the world in innovative firearm technology, including the ground-breaking Benelli Inertia Driven system, Advanced Impact barrel technology, effective recoil-reduction systems, and the BE.S.T. anti-corrosion coatings. Because of this commitment to innovation, Benelli is recognized as the world’s leading manufacturer of premium firearms for competitive shooters, hunters, and defense professionals.

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Kent Announces Southern Reserve Dove High-Performance Shells

Kent

July 13, 2026 — Kent Cartridge introduces Southern Reserve™ Dove, a purpose built load designed for fast shooting and uncompromising performance on dove fields.

Built with high brass heads and Kent’s proprietary Diamond Shot, Southern Reserve™ Dove is designed for hunters who demand consistency when the action is fast. Diamond Shot is graded beyond standard lead shot and polished through a proprietary process to create highly uniform pellets that deliver exceptional pattern consistency. Combined with balanced payloads and tuned velocities, Southern Reserve™ Dove produces dense, even patterns, strong ignition, and dependable cycling shot after shot. Whether birds are crossing hard, dropping into the field, or streaking overhead, it provides the repeatable performance dove hunters can trust.

Balanced payloads and tuned velocities deliver dense, uniform patterns that stay effective on fast, high flying birds. This is controlled, repeatable performance that holds together when birds cut angles and opportunities come and go in seconds.

Southern Reserve™ Dove stands apart as a true top shelf load. It is built for shooters who expect consistency, demand performance, and know the difference when it shows up on target.

Available loads include:
12ga 2 3/4″ 1 1/8 oz 7.5 shot at 1350 fps
20ga 2 3/4″ 1 oz 7.5 shot at 1255 fps
28ga 2 3/4″ 3/4 oz 7.5 shot at 1300 fps
410 bore 3″ 2/3 oz 7.5 shot at 1150 fps

A load worthy of the experience.

Founded in 1997, Kent® Cartridge produces several lines of high-quality shotshells for hunters and competitive shooters, including Fasteel®2.0, FastLead®, Kent Bismuth®, Kent Elite®, ProTrial® Field Blanks, Steel Dove®, TealSteel®, Tungsten Matrix®, and Ultimate® Turkey. For more information, visit the Kent Cartridge website at www.kentcartridge.com.

Do You Ever Need “Shorty” 2.5-Inch Shotgun Shells?

shorty 1

The modern shotgun world is dominated by 2¾-inch, 3-inch, and even 3½-inch shells. Yet a small but devoted community of shooters still relies on the shorter 2.5-inch (65mm) shotgun shell. While these cartridges are no longer common on the shelves of most sporting goods stores, they continue to serve an important purpose—particularly for owners of classic British and European shotguns.

So, do you ever actually need 2.5-inch shotgun shells? The answer depends entirely on the shotgun you own.

Why 2.5-Inch Shells Exist

Before the Second World War, many British and Continental European shotguns were built with 2.5-inch chambers. At the time, this was the standard length for 12-gauge sporting guns intended for driven pheasants, grouse, partridge, and other upland birds.

Manufacturers such as Purdey, Holland & Holland, Boss, Westley Richards, Greener, and many others designed these elegant doubles around the pressures and dimensions of the 2.5-inch cartridge. Similar chamber lengths were common on classic Belgian, French, Spanish, and German guns.

As ammunition evolved after the war, the 2¾-inch shell became the international standard. New shotguns were chambered accordingly, but millions of older firearms remained in circulation.

One of the most misunderstood aspects of shotgun ammunition is that shell length refers to the fired length of the cartridge—not its unfired length.

Chamber Length Matters

A shell labeled “2¾ inches” unfolds to approximately 2¾ inches after firing. If fired in a chamber measuring only 2.5 inches, the crimp may open into the forcing cone instead of the chamber, restricting the proper release of the shot charge.

This can result in:

  • Higher chamber pressures
  • Reduced shot pattern quality
  • Increased recoil
  • Additional stress on older shotgun actions and barrels

While some vintage guns have ample safety margins, others do not. It’s never wise to assume a 2¾-inch shell is safe simply because it fits into the chamber.

shorty 2

Identifying a 2.5-Inch Chamber

Many vintage shotguns have chamber markings, although they are not always easy to interpret.

You may encounter markings such as:

  • 65 mm
  • 2½”
  • 12/65
  • 16/65
  • 20/65

If the markings are absent or unclear, the chamber should be measured with a proper chamber gauge by a qualified gunsmith. Never rely solely on the age of the gun.

Performance Is Better Than Many Expect

Many shooters assume that shorter shells automatically produce weak performance. In reality, modern 2.5-inch ammunition is remarkably capable.

Today’s premium loads can deliver:

  • Excellent upland bird performance
  • Effective clay target loads
  • Traditional game shooting loads
  • Mild recoil compared to magnum ammunition

Because many classic British guns weigh between 6 and 6½ pounds, the reduced recoil of properly loaded 2.5-inch shells actually complements the handling characteristics of these lightweight doubles.

Pressure Is Often More Important Than Length

One important distinction is that shell length alone does not determine whether ammunition is suitable for an older shotgun.

Many vintage firearms were proofed for lower operating pressures than modern ammunition generates. Even if a 2¾-inch shell physically fits—or the chambers have been lengthened—it may still produce pressures higher than the gun was designed to withstand.

This is why manufacturers specializing in vintage ammunition often advertise both:

  • Correct 2.5-inch length
  • Low-pressure loads

The combination better matches the design limits of many classic sporting guns.

For highly collectible English sidelocks or rare Continental doubles, preserving originality often outweighs the convenience of using standard ammunition.

Several ammunition manufacturers continue producing quality 65mm loads specifically for vintage shotguns. These cartridges are available in a variety of gauges and shot sizes for:

  • Upland hunting
  • Sporting clays
  • Skeet
  • General field use

Although they are less common than standard shells, they are readily available through specialty ammunition dealers and online retailers.

Who Actually Needs Them?

You should seriously consider 2.5-inch shells if you own:

  • A pre-war British side-by-side
  • A vintage English boxlock or sidelock
  • Older Belgian, German, French, or Spanish doubles marked 65mm
  • Family heirloom shotguns with original short chambers

If your shotgun was manufactured with a modern 2¾-inch chamber, there is generally no advantage to using 2.5-inch ammunition unless you specifically want reduced recoil.

The Bottom Line

For most shooters using modern sporting shotguns, 2.5-inch shells are unnecessary. Today’s firearms are designed around the widely available 2¾-inch cartridge.

However, owners of vintage doubles often discover that the proper ammunition is essential to preserving both safety and performance. A shotgun built nearly a century ago deserves ammunition that matches the dimensions and pressures for which it was originally engineered.

In many cases, shooting the correct 2.5-inch shell isn’t about nostalgia—it’s about respecting the craftsmanship of a classic firearm while ensuring it continues to perform as intended for generations to come.

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Liquid Amnesia: From the World English in San Antonio to Texas Hill Country, Taking a Break Among the Vineyards 

Whenever I travel for a shoot – whether it’s a World FITASC or chasing driven birds in Spain – I inevitably find myself exploring the local vineyards. Drawn into some of the most beautiful landscapes on earth, I’ve learned that walking the vines is the ultimate way to truly understand a region’s food, people, and culture. These pursuits have allowed me to experience the great, robust reds of Umbria and Tuscany, the legendary sweet whites of Hungary’s Tokaj and Balaton Lake region, and the dramatic, high-altitude varietals grown in the northern mountains of Cyprus. 

Spain, in particular, holds a special place in these travels. While shooting partridge across the rugged countryside is an unforgettable thrill, I equally enjoyed exploring the incredible wines of Rioja. Walking through historic cellars lined with decades of aging oak, you quickly realize that Rioja’s deep, structured Tempranillos and beautifully aged Reservas are a masterclass in tradition and terroir. It is a region where the wine is inextricably bound to the history of the land and its people.

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Welcome to Grouse Camp, Registration is Open

Grouse Camp

September 18-20

Trees for Tomorrow
519 Sheridan Street | Eagle River, WI 54521

Are you interested in grouse and woodcock hunting, but not sure where to start? Grouse Camp is the event for you! The Ruffed Grouse Society & American Woodcock Society staff, members and partners will be on-site and ready to introduce you to the grouse woods. Expect opportunities for mentored hunting, how-to demonstrations and new connections. Space is limited to the first 100 participants.

Event Ticket Includes:

  • Friday Dinner | Saturday Breakfast, Lunch and Dinner | Sunday Breakfast and Lunch
  • Friday and Saturday Campfire Socials
  • Seminars
  • Mentored Hunting

Attendees are responsible for purchasing a Wisconsin Hunting License and abiding by the laws set forth by the state of Wisconsin.

To register as a Hunting Mentor or to sponsor Grouse Camp, please contact: Luke Statz at LukeS@RuffedGrouseSociety.org

Attendees are responsible for booking their own lodging. Area pet friendly accommodations listed below.

  • Hiawatha Lodge & Resort: (888) 479-4442
  • Days Inn by Wyndham Eagle River: (715) 477-7025
  • Edgewater Inn & Cottages: (715) 479-4011 
Grouse Camp 2
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Benelli Unveils a Tribute to America with a Super Black Eagle 3 250th Anniversary Edition

Benelli

July 2, 2026 — Benelli announces the Super Black Eagle 3 Anniversary Edition, a limited-run firearm created as an expression of gratitude and respect for the nation whose sporting traditions have shaped generations of hunters and shooters.

Built on the trusted inertia-driven Super Black Eagle 3 platform, this edition pairs proven performance with detailed, commemorative craftsmanship. Production is limited to just 250 total shotguns, 125 in 12-gauge 3″ and 125 in 20-gauge 3″, with each firearm featuring its own custom sequential serial number.

The shotgun is fitted with hand-selected AA-grade walnut, delivering a clean, heirloom-quality look and feel. The receiver showcases deep, detailed engraving accented with gold inlay, bringing together iconic symbols of America in a presentation worthy of the nation’s 250-year milestone. Rich in patriotic detail, the artwork captures the spirit, sacrifice, and strength that define the United States.

Prominently featured are the American flag, the enduring words of the Declaration of Independence, and a striking gold 250th Anniversary emblem created specifically for this commemorative edition. At the center of the design is a custom artistic interpretation of the U.S. seal, highlighted by an eagle carrying olive branches on one side and arrows on the other—a timeless symbol of peace through strength and the enduring resolve of a nation forged in freedom.

This offering stands as one of the most exclusive Super Black Eagle editions produced, built for collectors, patriots, and dedicated Benelli customers looking for a meaningful addition tied to a historic moment.

The Semi-Quincentennial Anniversary Traditional Edition will be available in extremely limited quantities through select authorized dealers.

For more information on Benelli USA’s full line of premium shotguns and centerfire hunting rifles, visit BenelliUSA.com.

About Benelli: Benelli, headquartered in Accokeek, Maryland, offers the largest selection of semi-automatic shotguns in the world, as well as a variety of rifles. Since the company’s inception, Benelli has led the world in innovative firearm technology, including the ground-breaking Benelli Inertia Driven system, Advanced Impact barrel technology, effective recoil-reduction systems, and the BE.S.T. anti-corrosion coatings. Because of this commitment to innovation, Benelli is recognized as the world’s leading manufacturer of premium firearms for competitive shooters, hunters, and defense professionals.

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