Bernard + Associates
SHOTGUN LIFE INTRODUCES THE
“IN-THE-ROOM LIVE CONNEXION”© FOR FIREARMS AUCTIONS
Bidders Worldwide Can Now Participate Live in Auction-Room
Proceedings via the Internet
- Real-time audio and video
- Instant messaging
- Multimedia catalogs
- Secure transactions
- No software downloads
- Demonstrations are available
March 10, 2009 – Pikesville, Maryland – Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting, has expanded its Internet presence into live firearms auctions.
The new Shotgun Life “In-the-Room Live Connexion”© is a service available to auction houses as a means of expanding their reach to bidders everywhere in the world who have a high-speed Internet connection.
The Shotgun Life “In-the-Room Live Connexion” lets bidders use the Internet to participate live in the auction-room action through the integration of streaming audio and video plus Instant Messaging. An encrypted, secure console allows the auction administrator to monitor the proceedings as they happen to ensure precise bidding.
Auctioneers need only a broadband connection and video cameras to get up and running quickly. The Shotgun Life “In-the-Room Live Connexion” does not require software downloads, long-term contracts or expensive computer devices. The service is available on an ad-hoc basis for individual auctions.
The system also collects and stores a record of all bids and transactions. This helps automatically compile an archive for historical pricing or dispute resolution.
In addition, The Shotgun Life “In-the-Room Live Connexion” collects contact information for all bidders, expediting all future marketing endeavors.
The Shotgun Life “In-the-Room Live Connexion” is a subscription-based service available on an ad-hoc basis – eliminating any software purchases. The only hardware requirements are consumer-quality video cameras, microphones and one or more PCs. A broadband Internet connection is necessary.
The benefit to auction houses is a vast increase in the number of bidders at a negligible cost to all participants. Bidders can now log into a live auction and reap all the advantages of a front-row seat from their office, home or airport lounge – virtually anywhere they have an Internet connection.
That’s because the Shotgun Life “In-the-Room Live Connexion” has been designed from the ground-up specifically for live auctions.
It is not an e-Bay style system where individual bids are submitted in time-delay mode to meet a pre-scheduled deadline. By comparison The Shotgun Life “In-the-Room Live Connexion” is live and in-the-moment – providing a level playing field for bidders who choose to take part remotely.
The system provides lively interaction. Instant Messaging can be exchanged between participants in a group and the administrator. Although the Instant Messaging is only viewable between members of a particular online conversation, the administrator can monitor all the Instant Messaging exchanges.
When the gavel comes down, the Shotgun Life “In-the-Room Live Connexion” includes secure links to all major credit cards, so that the winning bidder’s account can be immediately charged.
The Shotgun Life “In-the-Room Live Connexion” is the most cost-effective and secure way for auction houses to increase the number of bidders and sell more fine guns at higher prices.
The follow is a list of standard features in The Shotgun Life “In-the-Room Live Connexion”:
- Automatic incremental bidding in any amount
- Multiple administrative consoles
- Streaming video of the auction room for bidders
- Banner advertising
- Ability to view the catalog prior to auctions
- All bidders can see other bids in the live auction
- A privacy wall prohibits bidders from seeing the confidential and personal information of other bidders
- All terms of the auction can be set by the administrator
- The bidder can participate in any number of simultaneous auctions from a single computer – using a single payment method
To arrange a demonstration or to have your questions answered please contact:
PO Box 5790
Pikesville, Maryland 21208 USA
Office phone: 410-484-2038
Shotgun Life is the first online magazine devoted to the best in wing and clays shooting. For more information about Shotgun Life visit www.shotgunlife.com.
Shotgun Life “In-the-Room Live Connexion” © 2009 SGL Media
“In-the-Room Live Connexion” © 2009 SGL Media