SHOTGUN LIFE BREAKS NEW GROUND AS THE FIRST ONLINE MAGAZINE DEVOTED TO THE BEST IN WING AND CLAYS SHOOTING
SHOTGUN LIFE BREAKS NEW GROUND AS THE FIRST ONLINE MAGAZINE DEVOTED TO THE BEST IN WING AND CLAYS SHOOTING
For the First Time, the Shotgun Industry Can Combine Quality Editorial With Digital Advertising Aimed at Affluent Shooters
Pikesville, Maryland, January 15, 2009 — Shotgun Life (www.shotgunlife.com) opened the door to a new, digital era in the “Best Gun” category as the first online magazine devoted to wing and clays shooting.
In addition to the digital format, Shotgun Life breaks new ground as the only publication with comprehensive, quality editorial of both wing and clays shooting, and a section devoted to the rapidly expanding audience of women who participate in the shotgun sports.
By being online, Shotgun Life lets advertisers, for the first time, adopt a complete “cradle-to-grave” strategy that begins by reaching a new generation of Internet-savvy professionals and retain their loyalty through a lifetime of upgrades to higher quality shotguns, accessories and shooting venues. At the same time, Shotgun Life appeals to the established audience of affluent shooters who use the Internet in their daily lives.
Moreover, Shotgun Life lets advertisers reach readers in places that were previously off limits, such as the workplace.
In addition to the free online magazine, Shotgun Life publishes a free weekly e-letter whose mission is to help shooters improve their skills with tips from world-class instructors. In less than four months, the Shotgun Life e-letter has garnered nearly 700 subscribers who signed up for it. As another new marketing tool, the Shotgun Life e-letter is the first online, direct-response vehicle for the shotgun industry.
“We have been beta-testing Shotgun Life since the middle of September 2008, and now it is clear that the industry recognizes that the need for a robust online venue is long overdue,” said Publisher, Irwin Greenstein.
Shotgun Life was started by Greenstein, a Silicon Valley marketing veteran, in response to the absence of a viable online publication for the “Best Gun” category of shotgun sports.
Since it went online, Shotgun Life has received more than 52,000 page views and experienced growth of nearly 45%. The ongoing growth is further evident by the fact that more than 70% of Shotgun Life readers continue to be new visitors — a rate that shows no sign of slackening.
Greenstein credits the early success of Shotgun Life to compelling editorial and the implementation of advanced Internet marketing techniques, including Search Engine Optimization (SEO), pay-per-click advertising and the full integration of “front end” and “back end” platforms such as the public online magazine coupled with the subscription-only free e-letter, which work in conjunction with each other.
Shotgun Life has partnered with the leading advertising and marketing agency in the sector, Bernard + Associates of Reno, Nevada. Bernard + Associates currently represents premier print and broadcast outlets and rounds out its client list with Shotgun Life.
Media Contact:
Bernard + Associates
Ryan Holmes
(775) 323-6828
ryan@bernardandassociates.com
For advertising opportunities, contact Bernard + Associates, Jeff Thruston,
(775) 323-6828 or at jefft@bernardandassociates.com
For more information about Shotgun Life, please visit www.shotgunlife.com
Irwin Greenstein is Publisher of Shotgun Life. Please send your comments to letters@shotgunlife.com.
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