Friday, August 22, 2025 — Beretta proudly unveils its latest innovation in outdoor performance apparel with the launch of the Suprema Waterfowl Collection, a premium hunting clothing line engineered specifically for waterfowlers who demand superior protection, stealth, and comfort in the harshest environments.
Rooted in Beretta’s 500-year legacy of craftsmanship and innovation, the Suprema Waterfowl Collection brings cutting-edge design to serious hunters. The line blends traditional Beretta quality with advanced technical fabrics and purposeful features that stand up to punishing weather and terrain.
A standout feature of the new line is Colorblock Concealment™, Beretta’s proprietary advanced camouflage methodology. This technology enhances optical efficiency by leveraging natural shadow patterns in the most concealed environments, such as deep blinds and expansive fields. Through sophisticated layering of classic waterfowl color palettes, it fuses time-honored aesthetics with contemporary design principles to deliver optimized visual disruption, ultimately helping hunters blend in more effectively and hunt with greater confidence.
