The Beretta (PB) Custom Atelier was established by Beretta to cater to the growing demand for bespoke firearms among discerning customers. The atelier’s first major project was the Beretta Due, a limited edition handgun that showcased the craftsmanship and precision engineering that Beretta is known for. The Due featured intricate engravings, luxurious materials, and custom finishes that set it apart from standard production models.