Pikesville, Maryland — January 21, 2013 — Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting, served 1,026 million impressions to advertisers in 2012. Shotgun Life is on the Internet at www.shotgunlife.com.
Shotgun Life’s visits and page views increased an average of 13.4% over 2011 from readers of the online magazine and related e-letters.
According to the Internet Advertising Bureau “an online advertisement impression is a single appearance of an advertisement on a web page.” Shotgun Life delivers advertising to its affluent readers through magazine articles and seven weekly opt-in e-letters.
“Our quality editorial, advanced search engine technology and robust viral marketing makes Shotgun Life the top online magazine resource in our industry,” said Irwin Greenstein, Publisher of Shotgun Life.
Shotgun Life generated 539,593 visits and 719,155 page views from combined online magazine and e-letter readers during 2012.
Now in its fourth year, Shotgun Life is launching a new advertising program that capitalizes on its extensive search results. With 66% of its visits derived from major search engines, Shotgun Life is introducing Solutions Advertising: the ability to place targeted ads that correlate with the immediate search queries of enthusiasts primed to buy related products and services — a first in the industry.
Shotgun Life is published by SGL Media, LLC. Prior to founding Shotgun Life in 2009, Irwin Greenstein spent 15 years in Silicon Valley as a marketing and media-relations executive specializing in technology start-ups. Visit Shotgun Life at www.shotgunlife.com.
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