January 7, 2014 — Spring Hill, Florida — Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting, marked its four-year anniversary with a total of 3.049 million visits and 9.449 million page views from affluent enthusiasts worldwide. Shotgun Life is on the Internet at www.shotgunlife.com.
Shotgun Life launched on January 15, 2009 and that year attracted 167,671 visits and 775,376 page views based on internal server measurements. By December 2013, Shotgun Life had soared to 686,758 visits and 1,869,683 page views — for a 309.5% rise in visits and 141% increase in page views for the free, advertiser-supported, premium online magazine.
In addition, Shotgun Life started publishing opt-in e-letters in December 2010. Total e-letter visits and page views reached 614,730 readers — giving advertisers extra exposure at no cost.
Over its four-year track record, combined visits and page views for Shotgun Life online magazine and e-letters are 3.049 million visits and 9.449 million page views.
“A top-notch team of technology experts and highly respected writers contribute to our success,” said Irwin Greenstein, Publisher of Shotgun Life. “Shotgun Life is clearly the best value in the industry for advertisers.”
Shotgun Life supports editorial and advertisers with extensive viral outreach on Facebook, Google+, LinkedIn, Twitter and pertinent forums. Shotgun Life also syndicates select editorial to several high-volume sites that dramatically increases exposure.
Nearly 80% of readers reach Shotgun Life through search engines. Enthusiasts typically are looking for solutions or researching products, which can readily generate click-through purchases for advertisers. Since stories remain published for years and benefit from Shotgun Life’s search-engine technology, Shotgun Life content remains relevant far longer than the 60-day shelf life of standard industry magazines.
In March 2012, the Pew Research Center released its “Baby Boomers and Digital Technology” report. Most responders identified themselves as Internet users (80% ages 47 - 56). Smartphone usage ranged from 20% to 35% while use of social networking sites ranged from 20% - 42%. As an online magazine, Shotgun Life taps directly into this lucrative demographic.