The Pietro Beretta (PB) Due Custom Atelier
Evolution of the (PB) Custom Atelier
The Beretta (PB) Custom Atelier was established by Beretta to cater to the growing demand for bespoke firearms among discerning customers. The atelier’s first major project was the Beretta Due, a limited edition handgun that showcased the craftsmanship and precision engineering that Beretta is known for. The Due featured intricate engravings, luxurious materials, and custom finishes that set it apart from standard production models.
As the (PB) Custom Atelier gained recognition for its exceptional work on the Beretta Due, it continued to push the boundaries of custom firearm design. The atelier expanded its offerings to include personalized engraving, custom grips, and unique finishes, allowing customers to create one-of-a-kind firearms that reflected their individual style and preferences. The craftsmanship and attention to detail displayed in each (PB) Custom Atelier creation solidified Beretta’s reputation as a leader in the custom firearm market.
Beretta Due is the dedicated facility where all PB shotguns are assembled, engraved, wood-worked, and cased.
In that Atelier the customer’s craftsmanship experience is central: design input, wood selection, engravings, and constant dialogue with Beretta’s masters (gunsmiths, engravers, stock makers). You’ll find master gunsmiths and engravers doing bespoke work (hand engraving, custom wood selection, “assembly in white,” one-offs and pairs matched to a gram).
The Atelier produces extremely limited-run and unique pieces — from PB Selection bespoke shotguns to single one-offs (examples: Atelier 490 Serpentina, the SO Sparviere Marco Polo project).
Legacy of Beretta Due in the Firearm Industry
The Beretta Due has left a lasting legacy in the firearm industry. It has set a standard for custom shotguns, inspiring other manufacturers to elevate their offerings and cater to the growing demand for bespoke designs for discerning customers seeking high-quality, personalized firearms.
As the demand for bespoke designs continues to grow, the (PB) Custom Atelier stands as a testament to Beretta’s dedication to creating exceptional firearms that are truly works of art.
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