Sept. 3, 2026 — Beretta announces the launch of the Daybreak Upland Collection, a new line of technical hunting apparel designed to provide lightweight protection, mobility, breathability and durability for upland hunters throughout the season.

Built around the varying demands of upland hunting, the Daybreak Collection provides a versatile apparel system designed to perform across different species, terrain and weather conditions. From warm early-season dove hunts to colder late-season grouse and pheasant hunts, the collection offers layering options that allow hunters to adapt as conditions change throughout the day.

The collection combines breathable performance, lightweight weather protection, unrestricted mobility and durable construction to support hunters while moving through open fields, thick cover and varied terrain. Purpose-built layering pieces can be combined to provide adaptable protection from wind, moisture and changing temperatures without limiting movement during active hunts.

“Upland hunting can mean very different conditions depending on the species, terrain and time of season, so versatility was a key consideration in developing the Daybreak Collection,” said Patrick Mocorro, Head of Clothing & Accessories for Beretta USA. “The goal was to provide hunters with a complete system of lightweight, technical pieces that can be layered and adapted to the conditions while maintaining the durability and mobility required in the field.”

The Daybreak Upland Collection is designed to support hunters throughout the full upland season, providing options for warm-weather hunts as well as layering and weather protection for colder conditions later in the year. With its combination of technical materials, functional construction and versatile layering options, the Daybreak Collection brings Beretta’s approach to performance apparel to the demands of upland hunting.

From the first birds of September to the final walks of winter, Daybreak is built for everything that follows first light. The Beretta Daybreak Upland Collection is available now at Beretta authorized dealers and through Beretta’s online store.

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About Beretta: Established in 1526, Beretta is the world’s longest-standing industrial dynasty, with a legacy spanning 16 generations of continuous family ownership. For 500 years, firearms bearing the Beretta name have been trusted and used around the world. Beretta USA Corp. was established in 1977 and quickly became the provider of the most widely deployed sidearm in the U.S. Armed Forces. Today, Beretta USA is part of Beretta Holding Group, which includes over 50 global subsidiaries and 20 renowned brands. Beretta manufactures, distributes, and markets a complete range of firearms, accessories, and apparel. The company also owns and operates six Beretta Gallery retail stores worldwide.

For more information, visit www.Beretta.com.