LONDON, UK — James Purdey & Sons, the historic British heritage brand and bespoke gunmaker, is proud to announce the launch of its highly anticipated “Frederick Tweed” collection. Engineered for the modern sporting enthusiast while holding fast to centuries of countryside legacy, the new fieldwear line balances structural tailoring with pioneering weather-resistant technology.

At the heart of the new collection is the custom-designed Frederick Box Check, an exclusive pattern woven from 100% premium lambswool. Dominated by deep, earthy tones meticulously curated to blend into the British moors, the fabric represents an elevated design language for Purdey’s technical apparel line.

A Definitive Fusion of Form and Function
The standout piece of the release is the introduction of the Twickenham Jacket. Departing from slouchier, conventional sporting cuts, the Twickenham introduces formal, structured tailoring to traditional tweed. Designed to be paired seamlessly with matching two-pleat breeks, the jacket brings a sharp, commanding silhouette to the formal field grid.

Complementing the tailored elements are highly engineered outerwear pieces built to withstand the harshest autumn and winter conditions:
• Men’s Raglan Tweed Field Coat: A robust cold-weather essential featuring an integrated Sympatex® drop-liner membrane for complete waterproof and windproof protection, insulated with sustainable, high-density (HD) wool.
• Men’s High Collar Tweed Shooting Vest: A tactical layer incorporating specialized, impact-absorbing D3O® shoulder padding to minimize recoil and enhance gun stock grip during long days on the peg.

Crafted for Longevity
“Our focus remains on timeless country elegance—creating garments that move effortlessly with the body and are built to last a lifetime,” says Purdey’s creative team. “The Frederick Tweed honors our rich gunmaking history, specifically referencing the landmark technical innovations of Frederick Beesley, while delivering the high-performance utility required on modern shoots.”

Availability
The Frederick Tweed collection and the complete Frederick Box Check field kit are available globally. Customers can experience the collection firsthand at Purdey’s historic Audley House boutique in Mayfair, London, or explore the line online at shop.purdey.com.

About James Purdey & Sons
Founded in 1814, James Purdey & Sons has spent over two centuries at the pinnacle of bespoke sporting gunmaking and luxury British fieldwear. Holding royal warrants since the reign of Queen Victoria, the brand represents the ultimate synthesis of traditional craftsmanship, technical performance, and time-honored British style.

Visit https://www.purdey.com/en-US/