Shot Show contact: Irwin Greenstein (443) 799-5974.
Shotgun Life Marks One-Year Anniversary With New Advertisers: Blaser, Fausti, Ithaca, KRIEGHOFF AND ZOLI
As Industry’s First Online Magazine, Shotgun Life Helps Advertisers Cut Through Internet Clutter With Effective Search Engine Optimization
Pikesville, MD – Jan. 18, 2010 – Shotgun Life (www.shotgunlife.com), the first online magazine dedicated to the best in wing and clays shooting, marks its one-year anniversary with five major shotgun manufacturers becoming new advertisers.
In the past 30 days alone, Shotgun Life signed on Blaser USA, Fausti USA, Ithaca Gun Company, Krieghoff International and Antonio Zoli North America.
These makers of fine shotguns join Shotgun Life’s original charter advertisers including Classic Upland Supply, Electronic Shooters Protection, Griffin & Howe, Ivory Beads, Kick-EEZ and Randolph Engineering.
“Makers of fine shotguns and their customers have for so many years enjoyed the rare luxury of being served by several upscale magazines,” said Irwin Greenstein, Publisher of Shotgun Life. “Even so, we have clearly proven that the marketplace has been starving for quality editorial and glossy aesthetics in a dynamic, online publication.”
The Shotgun Life technology platform is designed from the ground up for search engine optimization. With more clay and wingshooters relying on the Internet for product information, Shotgun Life’s stories often appear high in the search results, helping enthusiasts cut through the typical gun-for-sale clutter that proliferates on the Internet.
In addition to the online magazine, Shotgun Life publishes two free e-letters whose mission is to educate clays shooters. The Shotgun Life OSP 3-Minute Coach is distributed every weekday with shooting tips from Gil & Vicki Ash, owners of the renown OSP Shooting School. The e-letter is used for direct marketing to sell OSP’s full line of instructional products and services.
Every Wednesday, the Shotgun Life E-Letter features tutorials from world-class clays instructors such as Jack Bart, Phil Kiner, George Lehr, Anthony Matarese, Gary Phillips, Joe Rankin, Jim Sarkauskas, Bob Uknalis, John Woolley and others.
When it comes to quality editorial, Shotgun Life has attracted some of the best writers. Among them are Chris Batha, Al Hague, Jennifer L.S. Pearsall, Michael Sabbeth, Jerry Sinkovec and Nick Sisley.
“Shotgun Life’s total coverage of upscale, recreational sporting clays has exceeded all the print magazines combined,” Greenstein said. “We are the only publication, whether it’s print or digital, to provide extensive coverage of both wingshooting and sporting clays – providing an integrated advertising and marketing venue for the industry.”
Shotgun Life also operates a forum that hosts organizations such as the NSSA, NSCA and the U.S. Sportsmen’s Alliance.
For advertising opportunities, please contact Bernard + Associates, Jeff Thruston,
For more information about Shotgun Life, please visit www.shotgunlife.com.
Once upon a time, the dream of a magnificent plantation called Wingfield bloomed full and flush in the enchanted quail kingdom of South Carolina’s Low Country.
Amid the live oaks and long pines, no more than 60 gentlemen hunters giddy on the stock market bubble would live in grand houses and partake in the sportsmen’s lifestyle entitled to the plantation aristocracy.
When I left theFBIAcademyafter sixteen weeks of training in 1986, I was covered in the most beautiful shades of purple, green, and yellow from my face to my collarbone, and down my bicep. The shotgun was too long, and my long neck and high cheekbones made it impossible to mount the gun properly to my shoulder while maintaining a proper sight picture (which is critical to defensive shotgun shooting). I lifted my face off the gun while shooting creating a horrible flinch, and all of the bad habits that ensue when shooting an ill-fitted gun followed suit. I was convinced that no one had ever hated a shotgun like I did in my bruised and frustrated condition.
There are no signs on the factory at 420 North Walpole Street in Upper Sandusky, Ohio, but open the old door and the pungent smell of machine oil is your first hint that the Ithaca shotgun is being re-born.
This rambling building that once housed a rolling rink, an automotive center and mold-making operation has been transformed into the backbone of the Ithaca Gun Company. Hard-working American men and women, like so many discarded in the upheaval of globalization, are now devoting their full measure of sweat and muscle to manufacture a new 100-percent American-built over/under shotgun code-named Phoenix.
“It’s nice to think that we could help our brothers and sisters in America by keeping and creating new jobs,” said Ithaca machinist, Tom Troiano.
Every screw, spring and steel billet is sourced from the U.S. as the company brings to life the stunning new 12-gauge Phoenix. From its inception, the Phoenix was designed to honor the proportions and sturdy sensibility of the classical over/under American shotgun.
Shotgun Life recently enjoyed the privilege of spending a full day at Ithaca talking with nearly everyone in the company. We spoke with the men who made the barrels, the receivers and the stocks. We spent time with management. And we were given the unique opportunity to be the first one outside of the company to shoot a prototype of the forthcoming Phoenix.
We can report unequivocally that design breakthroughs engineered into the Phoenix have made it the softest shooting 12-gauge over-under we have ever pulled a trigger on. The felt recoil on the Phoenix is virtually nonexistent – on par with the benchmark Beretta 391 Target Gold 12-gauge semi-auto – kicking only just enough to reset the inertia trigger.
Better yet, with a starting price of about $2,500 and moving to $10,000 depending on the type of engraving and grade of American walnut, the Phoenix could easily mark a renaissance of the big Ithaca shotguns.
That’s why Ithaca named the Phoenix after the dazzling mythical bird which rose from the ashes to fly once again. But leading Ithaca authority, Walt Snyder, author of the definitive books The Ithaca Company From the Beginning and Ithaca Featherlight Repeaters…The Best Gun Going observed that the new Phoenix also has an historical precedence.
In 1945, Ithaca had built a one-of-a-kind 12-gauge, over/under prototype. As the Model 51, it had serial number EX1, for experimental 1. It now appears that the new Phoenix is a direct descendant of that orphaned masterpiece.
Our first glimpse of the new 12-gauge over/under took place in January 2009 at the expansive Shot Show. There in booth 1736, I was drawn to the allure of an elegantly understated over/under that was all chrome-moly black steel and American walnut. The receiver, devoid of engraving, drew me in and I picked up the gun. I mounted it to my shoulder, my immediate impression one of a tight, well-balanced shotgun. Then I moved the top lever to the right and to my astonishment the barrels slowly fell open as though on hydraulics.
This was the shotgun that Walt would see several months later at a dealer event in Wilmington, North Carolina. Ithaca’s Mike Farrell arrived with it and Walt’s initial impression was that “It looked like a very well made gun. It seemed to mount and balance very well.”
At the time of the Shot Show, the gun remained months away from being in shooting condition and it hadn’t been christened the Phoenix. But after returning to the office, I would occasionally call Mike, the company’s number-two guy (no one at Ithaca has a job title), until he agreed to let me visit the company and actually try the shotgun.
For those of you familiar with Ithaca shotguns, it would be easy to dismiss the Phoenix as another heartfelt effort to salvage this fabled American manufacturer established in 1883.
Taking its namesake from the first factory in Ithaca, New York, the company’s fortunes in later years have been a tortured tale of missteps as one management team after another tried to reclaim the glory years that spanned the late 1800s until Pearl Harbor. That was a triumphant epoch when Ithaca manufactured shotguns such as the Flues side-by-side, the Knick trap gun, the 3½-inch Magnum 10 and the Model 37 pump based on a design by John Browning.
Beginning in the late 1960s, the company changed hands several times until it padlocked the doors in1986. The following year a new investor group took the helm until 1996, when entrepreneur Steven Lamboy acquired the assets and rights to make the Ithaca doubles. He turned out some beautiful shotguns in Italy bearing the Ithaca name but fell into bankruptcy in 2003. By 2004, the Federal government attached the company’s bank accounts for back taxes and a bitter lawsuit ensued in New York state between various stakeholders. In 2005, Ithaca’s assets were surrendered and the company liquidated.
That’s when Craig Marshall entered. Owner of MoldCraft in Upper Sandusky, he converted the family mold-making business into a new iteration of Ithaca. During the transition, the Marshalls assembled the flagship Model 37 pumps from existing inventory with every intention of restoring the marque’s luster. Unfortunately, the Marshalls eventually found themselves under-capitalized for the venture to the extent that they were forced to idle the factory for eight months between 2006 and 2007.
Finally, in June 2007 industrial glass magnate David Dlubak acquired the company's assets and Ithaca name from the Marshalls. He started making fresh plant investments in the nondescript Upper Sandusky facility and brought back the team working on the Model 37.
As Dave explained to us in Ithaca’s distinctly blue-collar conference room, “We want to make a high-quality shotgun, at an affordable price, that will fit in the working man’s hands. The gun is going to be that guy’s pride and joy. The old Ithacas lasted fifty or sixty years. Now we make them to tighter tolerances and with better steel. We don’t want cheaper, we want better.”
Like many luminaries in the industry, Dave did not get his start making shotguns. Just as Harris John Holland began as a tobacconist, and Charles Parker a maker of spoons, curtains and locks, Dave comes from a family that owns and operates one of the largest industrial glass recycling businesses in the U.S., Dlubak Glass.
Dave was in the process of finalizing a new product called “bubble glass” that combined concrete and glass in faux log building material. Replete with grains and knots, bubble glass is resistant to fire and insects but soft enough for an ordinary drill bit. He was looking for a mold maker who could package the bubble-glass logs for affordable and dependable shipment.
He went to MoldCraft and met the Marshalls. Dave was presented with an opportunity to invest in Ithaca. Instead, he bought it.
Although a long-time aficionado of Ithaca shotguns, he acquired the company because of “the quality of the people and their ability.” These tool-and-die makers were the “elite of the elite,” he said.
For example, barrel-maker Roger Larrabee has been a tool-and-die machinist for 47 years. He trained Tom Troiano, who turns out the receivers.
“Roger trained a lot of the guys here,” Tom said.
As a self-described “control freak” with a passion for quality, it was paramount for Dave to build a team with the capabilities to “make all the parts here,” he said. “I’m interested in making it all under one roof.”
He characterizes the Ithaca Gun Company as being in “stage two,” meaning that it has resolved the manufacturing issues with its current popular pump guns: the accurate Deerslayer series, the rugged Model 37 Defense, and the sweethearts of the pump-gun community, the 28-gauge Model 37 and the Model 37 Featherlight and Ultralight.
These shotguns showcased the production capabilities of the company. They demonstrated the team’s ability to craft receivers from a billet of steel or aluminum, to do away with soldering or any other heat-inducing joining, and to machine one-piece barrels with integrated rib stanchions that eliminate any potential warpage from the run-of-the-mill rib soldering.
“Ithaca certainly seems to have manufacturing savvy,” Walt said. “I’ve seen their Model 37 and it’s beautiful and I would assume they would be successful with the new over/under.”
These accomplishments came from “spending many midnights sorting these things through,” Dave said. “We’re not in love with wood, we’re in love with steel.”
The company’s passion for steel is clear when you tour the factory floor. As raw Pittsburgh steel goes from the mill-turn lathes to to grinders to finishing machines to polishers there is an almost monastic sense of duty among the people making parts for the shotguns. All the tooling and fixturing was developed in-house. Custom software was written by the youngest guy on the crew for the tightest possible tolerances. The individual components are funneled into an assembly room where one person hand fits everything together into a single shotgun.
After the factory floor I spent time with Aaron Welch, Ithaca’s designer and engineer. Looking over his shoulder in the cramped office, he rotated the solid-block 3D models of the Phoenix on his computer monitor.
There was the Anson-Deeley boxlock action ready to fire 2¾ inch shells.
I discovered that a secret to the low recoil of the Phoenix are the three capsule-shaped pockets machined into the bottom of the receiver. They are designed to distribute the load of shooting, improve longevity of the components and help absorb the spent gasses. Moreover, the slightly greater mass of the receiver and monobloc combine to give the Phoenix a lower felt recoil. The less-restrictive 1.5 degree forcing cone and somewhat heavier burled stock also helped tame excessive kick.
In examining the monobloc, Aaron talked about how the barrels are held to the breech section by a tubular connector, instead of being soldered, to improve reliability. At the business end of the 30-inch barrels, the muzzles are dovetailed together, rather than soldered, to prevent distortion from thermal expansion.
That sense of a hydraulic assist when opening the shotgun comes from cocking rods that push against the hammer springs when you move the top lever.
The top bolting mechanism was borrowed from the old Ithaca Knick. It sits high in the receiver for a stronger grip on the monobloc.
Next I looked at how the rib slides into the stanchions and is mounted with a single screw. Aaron said that interchangeable ribs would be available to provide different points of impact.
In the end, the Phoenix would weigh about eight pounds.
Now it was time to see how all the parts worked together.
Mike grabbed the prototype of the 12-gauge Phoenix. The shotgun was still in-the-white with a couple thousand test rounds through it.
We drove a few minutes to a piece of property on a lake that had once been a quarry. A house overlooking it was under construction. The house belonged to Dave and was being built from bubble glass in cinder-block form factors.
In addition to the house and lake, the property also had a trap machine set up by the previous owners.
Mike handed me the gun and in fact it did feel very well balanced. I practiced mounting it a few times. The straight stock fit quite well. Dan Aubill, the guy in charge of Ithaca’s custom stock program, had told me that it was measured to fit the “average guy” with a 14¼ inch length of pull, zero cast, drop at comb of 1½ inch and drop at heel of 2¼ inch.
Pushing the top lever, the barrels slowly fell open. I loaded in two 1? ounce shells. Mike took up the controller and when I called “pull” two things immediately took me by surprise. The first was the extremely low recoil, the second is how I completely pulverized the targets.
Mike and I went through a couple of boxes of shells, the two of us taking turns pulling targets. The trigger was light and crisp, the beads lined up perfectly and the tapered forend enabled a wide range of control.
I turned out to be the last one who shot the Phoenix that day and when the time came to return it to Mike I thought “I gotta get one of these.”
I’ll be the first to admit that I may have been suffering from a mid-life crisis, but ultimately I really wanted to prove that a mainstream semi-auto like the Browning Silver Lightning still had what it takes in our digital era of composite gladiators such as the Maxus and Vinci.
SKB is a shotgun company that flies under the radar of most wing and clays shooters, which is regrettable given the enthusiastic impression the GC7 Three-Barrel Set made on the Shotgun Life Peer Review Posse.
Wouldn’t it be great if four-time Olympic shooting champ Kim Rhode finally appeared on a box of Wheaties?
As legend has it, if it had been up to Wayne LaPierre, Executive Vice President of the National Rifle Association, Kim would’ve been beaming her warm smile on the Breakfast of Champions back in 1996, when at age 16, as the youngest member of the U.S. Summer Olympic Team, she won her first Gold Medal for double trap.
You probably already have some preconceived notions about your dream shotgun, and that is just fine. But sometimes it pays to seek advice from someone who has had literally hundreds of shotguns pass through their hands, had so many different stocks touch their cheek, fondled so many receivers. Lucky for me, I am one of those folks, so hopefully what I’m going to tell you might help with your future purchase.
What is the most important quality to seek in your next shotgun? A beautiful piece of walnut, out of this world engraving, strength to hold up to a million rounds, a stock that fits you perfectly? Or what? To me all these factors are important, as are others, but I think the best quality a shotgun can have is feel. That’s what to look for first.
It’s difficult to describe feel, just as it’s difficult to describe love at first sight. You just know both when you feel either. Once you love how a shotgun feels you are going to thoroughly enjoy it. You are going to have great confidence in it. After that you can always add such luxuries as a custom stock, custom engraving, custom checkering, whatever. But if you don’t start out loving the feel of a shotgun the cards are stacked against you ever shooting that gun all that well.
When it comes to semi-autos I think Beretta attained the feel I’m talking about with the models 303, the 390, and now the many versions of the 391. I don’t think it’s easy to incorporate a good-feeling quality into a semi, but I do believe Beretta has done it. It’s more than balance I’m talking about, but good balance is certainly a big part of having a shotgun feel right. A shotgun with great feel should move almost effortlessly to the target – pitch or feathered. Such a shotgun will probably let you think it actually weighs less than it really does. You should look forward to picking up and fondling such a shotgun every chance you get.
Have you ever picked up a Perazzi? If you have not done so I urge you to do that – do it even if you cannot afford one. There’s something about virtually every Perazzi I pick up that just sings feel. From the initial pick up to the shouldering to the mounting to the swinging, even to the sound of a Perazzi clicking shut – for many it is a love affair at first sight or first feel. This seems to be true no matter the barrel length for this company has a way of matching barrel weights to the receiver, stock and fore-end so that balance and feel are not compromised. To experience feel first hand just pick up and handle a Perazzi intended for field shooting – or one of their sporting clays models.
The English got feel right over 100 years ago – with their side by side shotguns, first with hammer guns, but later with sidelocks and then even boxlocks. Not many of us are going to have the opportunity to pick up, fondle and swing a Purdey or a Boss, but maybe one day you will have a chance to do this with one of the lesser known old English doubles – perhaps an Army & Navy, a Webley Scott (this company made many fine English double guns sold in other names), a Cogswell & Harrison, a Reilly or one from a number of other English makers that don’t bring the prices of a Purdey, a Holland or several others. If you ever get the chance to handle a gun like this you will see what I mean by feel.
Enough about feel – let’s move to fit. Whatever new gun you buy – it probably won’t fit you perfectly. However, this does not mean you have to change the beautiful stock the gun came with – at least hopefully not. Length of pull can be adjusted with a thicker or thinner recoil pad. If the comb is too high you or a stock person can sand away until that portion of the fit is correct, and then minimal refinishing could be all you need to fix the looks of the walnut.
You could also have the stock you buy made into an adjustable comb stock – or it may come with one. These are sort of ugly but not double ugly. You could add self-adhesive Moleskin (available at drugstores) to the comb if the stock is too low – sort of double ugly but serviceable.
The best way to determine gun fit is to have a pattern paper or steel plate to shoot at. The premise should be to shoot over and over – say at least five times – at the same pointing spot on the paper or the steel plate. Is your new gun shooting high, low, left, right or some combination of two of those? No aiming for this work. Just pull the gun up and shoot.
Don’t overlook the recoil pad. Sad to say some recoil pads put on factory shotguns these days are abominable. This is not to say such pads don’t have recoil-absorbing qualities. That’s not what I’m getting at here. A recoil pad should be a significant aid in helping with a perfect gun mount. Too many pads are a significant handicap in allowing the shooter to make a great gun mount. With some pads the consistency is simply too sticky. Those that are cause a lot of gun mounting problems. Another problem is caused by sharp pad edges, especially at the top of the pad. Consider the type of pad that has a plastic insert at the top – a feature that can be a big factor in reducing gun mounting hang ups. Further, rounded edges all around the pad help guard against sharp edges gouging into the shoulder area. The recoil pad is perhaps the most overlooked aspect of new or used shotgun buying. Of course, the buyer can always add the recoil pad of his or her choice after purchase.
For hunting, as opposed to competition shooting, I actually like most shotguns fitted with either a plastic butt plate or simply a checkered butt. These are hunting guns, most of which are shot minimally, as opposed to competition guns which are shot one heck of a lot. With a hunting gun the plastic butt pad or checkered butt stock tends to reduce back-end weight a tad – and certainly facilitates an easy, unobstructed gun mount.
In wrap up I will make one additional shotgun make suggestion for you to consider picking up, shouldering and swinging at the gun shop. This would be the Caesar Guerini, and the company makes many models, those for hunting, skeet, trap and sporting clays. This company goes to special pains to make the guns balance just ahead of the hinge pins or trunnions – and they do this regardless of barrel length. To me all the Guerini over and unders that I have handled have a great feel.
Sign-up at Shotgun Life to Receive Daily Shooting Tips From the Library of Gil & Vicki’s Optimum Shotgun Performance (OSP) Shooting School
PIKESVILLE, Md. – July 20, 2009 – Shotgun Life announced today the new Gil & Vicki Ash OSP store for their instructional books, DVDs and other products and services designed to help shotgun owners improve their game.
The new OSP store on Shotgun Life is the first online retail venture outside of Gil &
Vicki’s own domain. The venture underscores the common commitment by OSP and Shotgun Life to make the shotgun sports more enjoyable and rewarding for shooters of all experience levels.
In conjunction with its new OSP store, Shotgun Life launched its free “Shotgun Life’s OSP 3-Minute Coach.” Subscribers will receive shooting tips via email Monday through Friday that are excerpted from Gil & Vicki’s many books and DVDs. Shooters can sign up now at http://www.shotgunlife.com.
The Shotgun Life OSP store is located at
“Shotgun Life helps shooters steer clear of the conflicting instructional advice that’s dished up in the all those online forums,” said Gil. “We saw Shotgun Life as an extension of our philosophy, and that’s to get new shooters started on the right foot and help experienced shooters figure out those little tics and quirks that drive them crazy.”
“As the first online magazine devoted to wing and clays shooting, Shotgun Life is in a great position to help Gil & Vicki reach as many shotgun owners as possible,” said Irwin Greenstein, Publisher of Shotgun Life. “Shotgun Life is free, timely and women-friendly – breaking down the barriers that have held back so many shooters and advertisers frustrated with the limitations of the six-times-per-year publishing cycle that still persists as the industry model.”
Through OSP, Gil & Vicki provide a complete instructional package. No other instructors in the world have the depth of products, knowledge and experience for successfully teaching clays and wing shooting. Each year, Gil & Vicki add new products and services so that OSP continues to meet the ever-growing needs of the shotgun sports community.
The Shotgun Life OSP store will feature Gil & Vicki’s best-selling books and DVDs.
The books include:
Visit www.ospschool.com to learn more.
Shotgun Life is the first online magazine devoted to the best in wing and clays shooting. For more information about Shotgun Life visit http://www.shotgunlife.com.
|For Shotgun Life:
Bernard + Associates
I was a very unlikely prospect, but Gary Jackson knew better.
The past President of Blackwater Worldwide and ex-Navy SEAL took one look at me and saw my inner commando. It speaks highly of his perceptive powers, because at the time my legs were ready to completely give out from under me, which is how we met in the first place.