Robert James pulls no punches: “I’m really upset with the shooting industry, including myself,” he says.

What could possibly rile the likes of Mr. James, a 75-year-old master stock maker?

Make a loud noise and break something.

There is something instinctive, even primal, about the satisfaction of seeing a clay target smash after a perfect shot. The smaller the pieces, the bigger the rush. That squirt of dopamine that tells your brain you just experienced a perfect moment.