Shot Show contact: Irwin Greenstein (443) 799-5974.
Shotgun Life Marks One-Year Anniversary With New Advertisers: Blaser, Fausti, Ithaca, KRIEGHOFF AND ZOLI
As Industry’s First Online Magazine, Shotgun Life Helps Advertisers Cut Through Internet Clutter With Effective Search Engine Optimization
Pikesville, MD – Jan. 18, 2010 – Shotgun Life (www.shotgunlife.com), the first online magazine dedicated to the best in wing and clays shooting, marks its one-year anniversary with five major shotgun manufacturers becoming new advertisers.
In the past 30 days alone, Shotgun Life signed on Blaser USA, Fausti USA, Ithaca Gun Company, Krieghoff International and Antonio Zoli North America.
These makers of fine shotguns join Shotgun Life’s original charter advertisers including Classic Upland Supply, Electronic Shooters Protection, Griffin & Howe, Ivory Beads, Kick-EEZ and Randolph Engineering.
“Makers of fine shotguns and their customers have for so many years enjoyed the rare luxury of being served by several upscale magazines,” said Irwin Greenstein, Publisher of Shotgun Life. “Even so, we have clearly proven that the marketplace has been starving for quality editorial and glossy aesthetics in a dynamic, online publication.”
The Shotgun Life technology platform is designed from the ground up for search engine optimization. With more clay and wingshooters relying on the Internet for product information, Shotgun Life’s stories often appear high in the search results, helping enthusiasts cut through the typical gun-for-sale clutter that proliferates on the Internet.
In addition to the online magazine, Shotgun Life publishes two free e-letters whose mission is to educate clays shooters. The Shotgun Life OSP 3-Minute Coach is distributed every weekday with shooting tips from Gil & Vicki Ash, owners of the renown OSP Shooting School. The e-letter is used for direct marketing to sell OSP’s full line of instructional products and services.
Every Wednesday, the Shotgun Life E-Letter features tutorials from world-class clays instructors such as Jack Bart, Phil Kiner, George Lehr, Anthony Matarese, Gary Phillips, Joe Rankin, Jim Sarkauskas, Bob Uknalis, John Woolley and others.
When it comes to quality editorial, Shotgun Life has attracted some of the best writers. Among them are Chris Batha, Al Hague, Jennifer L.S. Pearsall, Michael Sabbeth, Jerry Sinkovec and Nick Sisley.
“Shotgun Life’s total coverage of upscale, recreational sporting clays has exceeded all the print magazines combined,” Greenstein said. “We are the only publication, whether it’s print or digital, to provide extensive coverage of both wingshooting and sporting clays – providing an integrated advertising and marketing venue for the industry.”
Shotgun Life also operates a forum that hosts organizations such as the NSSA, NSCA and the U.S. Sportsmen’s Alliance.
For advertising opportunities, please contact Bernard + Associates, Jeff Thruston,
For more information about Shotgun Life, please visit www.shotgunlife.com.
Montana’s newest sporting clays facility is up and running in less than a year. Jim Bailey, owner and general manager is in the construction business and had planned to use the land for an upscale home development, and had started to do that when the housing market went south. He then gave a lot of thought to how else to utilize the land for a profitable return since he already had done some work in developing roads, etc. After some discussion with some friends he decided to develop a sport shooting complex.
Imagine a game of sporting clays without the hassle of a clipboard and pencil.
As you walk up to the cage, you don’t have to search for a place to rest the clipboard that holds the score sheet. Where should I put it? Lean it against the gun rack? Balance it on the railing? Leave it in the cart and remember the scores to write down later? Hand it off to a friend who hands it to a friend and so on until eventually someone in the squad ends up dealing with the clunky thing?
Common wisdom says one thing, Bobby Fowler Jr.’s trophy case says another.
Since he first started shooting competitively in 1993, Fowler has won about 150 titles in sporting clays and FITASC. He’s dominated the sports so thoroughly, that his middle initials should be HOA. Every gauge, on both sides of the Atlantic, in his home state of Texas – no tournament is safe from Fowler’s monumental skills in achieving the highest overall average.
How about a big, juicy Beretta Burger?
Or maybe a spicy Krieghoff Crabcake Sandwich is more to your liking.
Want something with a little more roughage? You can always order the Shotgun House Salad with lots of greens and homemade dressing.
These are some of the menu selections from The Grille at the Sporting Clays Lodge of the Seven Springs Mountain Lodge in Seven Springs, Pennsylvania. You can chow down in the classic chalet setting or grab a table on the 7,000-square-foot deck with a dazzling view of the valley below.
If you’ve ever watched Gil and Vicki Ash on their instructional DVDs, you walk away with the feeling that you really want to spend some time with these earnest Texans. They’re smart, funny and engaging. Well, what we discovered over a 9½ hour workshop with them is that they are exactly the same people in person as they are on your TV screen.
Sign-up at Shotgun Life to Receive Daily Shooting Tips From the Library of Gil & Vicki’s Optimum Shotgun Performance (OSP) Shooting School
PIKESVILLE, Md. – July 20, 2009 – Shotgun Life announced today the new Gil & Vicki Ash OSP store for their instructional books, DVDs and other products and services designed to help shotgun owners improve their game.
The new OSP store on Shotgun Life is the first online retail venture outside of Gil &
Vicki’s own domain. The venture underscores the common commitment by OSP and Shotgun Life to make the shotgun sports more enjoyable and rewarding for shooters of all experience levels.
In conjunction with its new OSP store, Shotgun Life launched its free “Shotgun Life’s OSP 3-Minute Coach.” Subscribers will receive shooting tips via email Monday through Friday that are excerpted from Gil & Vicki’s many books and DVDs. Shooters can sign up now at http://www.shotgunlife.com.
The Shotgun Life OSP store is located at
“Shotgun Life helps shooters steer clear of the conflicting instructional advice that’s dished up in the all those online forums,” said Gil. “We saw Shotgun Life as an extension of our philosophy, and that’s to get new shooters started on the right foot and help experienced shooters figure out those little tics and quirks that drive them crazy.”
“As the first online magazine devoted to wing and clays shooting, Shotgun Life is in a great position to help Gil & Vicki reach as many shotgun owners as possible,” said Irwin Greenstein, Publisher of Shotgun Life. “Shotgun Life is free, timely and women-friendly – breaking down the barriers that have held back so many shooters and advertisers frustrated with the limitations of the six-times-per-year publishing cycle that still persists as the industry model.”
Through OSP, Gil & Vicki provide a complete instructional package. No other instructors in the world have the depth of products, knowledge and experience for successfully teaching clays and wing shooting. Each year, Gil & Vicki add new products and services so that OSP continues to meet the ever-growing needs of the shotgun sports community.
The Shotgun Life OSP store will feature Gil & Vicki’s best-selling books and DVDs.
The books include:
Visit www.ospschool.com to learn more.
Shotgun Life is the first online magazine devoted to the best in wing and clays shooting. For more information about Shotgun Life visit http://www.shotgunlife.com.
|For Shotgun Life:
Bernard + Associates
SHOTGUN LIFE IS FIRST PUBLISHER TO COUPLE PREMIUM ONLINE MAGAZINE WITH AUTHORITATIVE FORUMS FOR GREATEST ADVERTISER EXPOSURE
Shotgun Life Donates Forums to the National Skeet Shooting Association and
National Sporting Clays Association
PIKESVILLE, Md. – June 16, 2009 – Shotgun Life (www.shotgunlife.com) expanded its online franchise with new, authoritative forums – giving advertisers the most powerful integrated program for reaching customers and prospects on the Internet.
The Shotgun Life forums are intended to satisfy the unmet needs of both shotgun owners seeking accurate information and industry participants looking for a quality venue to establish productive relationships directly with shotgun owners.
The forums are fully integrated into the Shotgun Life format, giving forum members a seamless transition to the online magazine, which covers the best in wing and clays shooting.
“All too often people in our industry believe that the Internet is exclusively about banner-ad clicks,” said Irwin Greenstein, publisher of Shotgun Life. “While that’s certainly an important part of the equation, where the Internet really shines is in establishing a two-way conversation with the shooting community – to prove that you are a trustworthy authority whose brand name merits serious consideration.”
The Shotgun Life forums are located at http://www.shotgunlife.com/forum and are available immediately. The forums can also be located by going to http://www.shotgunlife.com and clicking the Forum tab.
In addition to launching its new forums, Shotgun Life has recognized the enormous strides that the National Skeet Shooting Association (NSSA) and National Sporting Clays Association (NSCA) have made to the shotgun community by donating the software, hardware and administration necessary for these organizations to start and maintain their own forums for members.
“We appreciate the generosity of the Shotgun Life organization,” said Don Snyder, Executive Director of the NSSA-NSCA. “By working closely with Shotgun Life, we can help establish an online community for reliable and unbiased information about skeet, sporting clays and good sportsmanship among our members.”
The Shotgun Life forums include:
Advertisers interested in gaining a presence on the Shotgun Life forums should contact:Jeff Thruston
After More Than Two Years Offline, the NSSA/NSCA Continue Their Forums as Part of a Cooperative Agreement with Shotgun Life
SAN ANTONIO, Tex. – June 16, 2009 – The joint organization of the National Skeet Shooting Association-National Sporting Clays Association (NSSA/NSCA) announced today new online forums for members with the goal of sharing accurate and unbiased information about their sports while stimulating camaraderie worldwide.
The new NSSA/NSCA forums arose from an agreement between the NSSA/NSCA and Shotgun Life (www.shotgunlife.com), the first online magazine dedicated to the best in wing and clays shooting. Under the arrangement, Shotgun Life has donated all the software, hardware and technical support to resume the organizations’ forums, which have been dormant for over two years, as part of the 10 shotgun forums launched today by the online magazine.
The forums are available by visiting www.shotgunlife.com and clicking on the Forum tab at the top of the page. NSSA/NSCA members should see specific instructions distributed by the organizations for registering in the Forums.
“With the next generation of shooters becoming much more active in skeet and sporting clays tournaments, it was time to once again bring a meaningful exchange of information to our members around the world,” said
“It’s an honor to be underwriting the NSSA/NSCA forums,” said Irwin Greenstein, Publisher of Shotgun Life. “As a free, online magazine our intent is to break down the barriers of entry to participating in the shotgun sports. Our support of the NSSA/NSCA forums is in complete alignment with the goals of these two tremendous organizations that have enriched the lives of so many shotgun owners.”
Members of the NSSA/NSCA will be able to access the forums at URL after they receive login information for their respective organizations. They can start participating in the forums immediately.
The National Skeet Shooting Association
Founded in 1928 and headquartered in
The NSSA is dedicated to the development of the sport at all levels of participation and vows to create an atmosphere of healthy competition and meaningful fellowship within its membership. Shooters who want to compete can enter fun shoots and skeet shooting tournaments. The NSSA also offers the hunter a recreational target shooting sport that will strengthen hunting and gun safety skills and extend "hunting" seasons.
You can access the NSSA’s web site at www.mynssa.com.
The National Sporting Clays Association
Founded in March of 1989 by the National Skeet Shooting Association headquartered in
The NSCA is dedicated to the development of the sport at all levels of participation and vows to create an atmosphere of healthy competition and meaningful fellowship within its membership. Shooters who wish to compete can enter sporting clays tournaments and be competitive immediately. The NSCA also offers the hunter a recreational target shooting sport that will strengthen hunting and gun safety skills and extend "hunting" seasons.
You can access the NSCA’s web site at www.mynsca.com.
Launched in January 2009, Shotgun Life is the first online magazine dedicated to the best in wing and clays shooting. In addition to covering all the major clays sports and waterfowl and upland shooting, Shotgun Life showcases the finest shotguns in the world, women shooters and features extensive background information about the equipment and sports to help encourage new shooters to participate. Shotgun Life is available free of charge. Shotgun Life also distributes a free weekly e-letter with clays shooting tips from some of the best instructors in the world.
You can access Shotgun Life at www.shotgunlife.com.
This is the final installment in our three-part series, The Triple Crown of Sporting Clays Resorts. In the first installment, Shotgun Life Editor, Deb McKown wrote about The Greenbrier. The second installment brought us to The Homestead. To wrap it up, Deb now writes about the Nemacolin Woodlands Resort.
For most people, The Homestead resort conjures up visions of golf, tennis, horseback riding and a romantic evening of four-star cuisine.
I will never forget the first time I saw one of my best friends take a shooting lesson...
Part 1: The Greenbrier
You know a road trip is going be great when, on the first leg of it, Johnny Cash comes on the radio and sings "Ghost Riders in the Sky."
Your SUV is packed with sporting clays guns, ammo and shooting gear and Cash's renegade ballad sends a shiver down your spine. You wonder, Does it really get any better than this?
For us, the answer would be a resounding yes.
She's a teacher, an artist, and a ballet aficionado originally from Brooklyn, New York--and an avid clay shooter!
If this doesn't entirely add up, don't be surprised. Sometimes, even Bonnie Berniger herself wonders how she ended up becoming passionate about clays shooting.
"My friends can't understand how I can go from the arts to shooting," she says. "People from Brooklyn don't understand that shooting could be a sport. They associate a gun with crime. When I come into work happy after a weekend of shooting, they looked at me very strangely."
This installment is the fourth and final part of Deborah McKown's series on clays shooting in the San Francisco Bay Area. In part I, Deb reveals a little-known skeet field inside San Francisco city limits. Afterwards, Deb and friend Diane visit a nearby micro brewery with a stunning view of the Pacific Ocean.
This article is the third part of Deborah McKown's four-part series on clays shooting in the San Francisco Bay area. Part I reveals a little-known skeet field inside city limits. Afterwards, Deb and friend Diane head to a nearby micro brewery with a stunning view of the Pacific Ocean. In Part II, Deb and Diane shoot skeet and trap at a place that resembles a covert terrorist camp. Afterwards, they visit an interesting mix of wineries in the "Other Napa Valley." Now here is Part III...
Chris Corkell leads the way into the gazebo of station six at Pintail Point. She's followed by her husband Charlie, instructor Wes Russum and their trapper, Kelly. The presentation is a report of outgoing crossers -- in a breeze coming off the Chesapeake Bay -- and Chris is up.
After Kelly pulls the lookers, Chris pauses to take in the shot. The landscape is flat with a trap house about 40 yards out, and beyond that a large dairy barn in the distance.
What she doesn't realize is the conspiracy that's developing behind her back. Charlie discretely took the three-button control from Kelly, and then he gets a sly, contagious grin.
Chris raises her Beretta 391 Teknys. It's a serious gun. Stock cut down to fit her small frame, hydraulic recoil pad, impressive wood, and an extended ported choke that looks like the muzzle on a Howitzer. She's in the moment -- focused.
Chris is suddenly baffled by the simo pair criss-crossing away from her. She whips around...and there's Charlie laughing -- along with everyone else. Chris gives Charlie that look (Oh that's so typical of you) and joins in the laughter.
Passionate About Sporting Clays
In a way, you begin to think its Charlie's way of getting even with her. After 27 years together, they took up sporting clays about 18 months ago. Now, all Chris wants to talk about is shooting....
Charlie is watching NASCAR and Chris wants to talk sporting clays. Charlie is watching football and Chris wants to talk sporting clays. And when Charlie is watching baseball, Chris wants to talk sporting clays.
You can tell who's taking the sporting clays lessons and who isn't. Not because Chris outshoots Charlie (they both shoot about 60 out of 100). It's simply that Chris has found a calling. She's on a mission. She wants to shoot competitively. And she'll do whatever it takes to become a championship shooter. She's willing to pay her dues.
"I've never been competitive at anything, until I got into shooting," she says. "But I fell in love with the sport, and I would like some day to be the Maryland State Champion."
Dig a little deeper and she's hard-pressed to explain precisely why she loves sporting clays so much. Maybe it is a means of relieving stress and being able to get outdoors as she has an office job at Talbot County Planning & Zoning/Board of Appeals. Maybe it's because sporting clays gives her and Charlie more time together. Or maybe it's because sporting clays is a heck of a lot of fun.
The Sporting Clays Habit
Whatever the reason, she's going with it. The couple is up to a monthly habit of numerous boxes of ammo per month. And Charlie is 100% supportive (despite the antics)
He proudly says that Chris is doing "real good" with her sporting clays. But for him, sporting clays is a different story.
Ever since he was old enough to pick up a shotgun, Charlie's been hunting in Caroline County, on Maryland's Eastern Shore. He still hunts birds and deer there. For Charlie, shooting has always been a way of life.
It All Started with a Remington 870 Pump
Ironically, Chris has never even owned a gun until that fateful day Charlie gave her a Remington 870 pump (in camo). The way it happened is that Charlie manages a 130-acre estate called Essex Farm, located in Royal Oak. Chris and Charlie grew up in Caroline County. One day, the owner purchased a manual trap machine to use on the property. To get Chris involved, Charlie gave her the Remington.
"The guys were hitting all the targets, and I wasn't," Chris recalled. "Right after that, I started taking lessons."
Her initial instructor was Bruce Ney -- a member of the National Sporting Clays Association U.S. team, former World Champion and in 2007 inducted into the NSCA Hall of Fame . As Chris tells it, when she showed up the first time with that Remington, Bruce took it away and let her use his Beretta shotgun.
Chris Crushes the Targets
Right after that, he fixed her and Charlie up with a pair of custom-fitted Beretta391
Teknys -- drawing on his experience as an authorized Beretta dealer, instructor and stock fitter.
Now, when she hits a target, she absolutely crushes it -- far exceeding anything she could've done on the sporting clays field with that Remington 870 pump.
Charlie, meanwhile, is more sanguine about the sport. While he really likes it, he found that sporting clays improved his hunting (there's plenty of excellent duck and geese shooting on the Eastern Shore.)
Sporting Clays Comes Full Circle
In the brief 18 months that Charlie and Chris have been shooting, sporting clays has come full circle in their lives...
They've become active members in the local chapter of Ducks Unlimited, and Chris is organizing her first sporting clays shoot at Schrader's Bridgetown Manor.
They've encouraged their daughter, Chastity and her husband, David to take up the sport, so that "We can shoot as a family," Chris said.
And after Bruce Ney hit the sporting clays circuit, Chris started taking lessons from Wes, the resident pro at Pintail Point. As it turns out, Charlie and Wes grew up together playing softball.
Today, you can see all three of them laughing and enjoying themselves as they move on to the next station.
Three-hundred targets, three sporting clays courses, 48 hours.
The eight of us piled into three cars to meet the challenge.
We left from Greater Baltimore on Friday morning. The group split up according to breakfast habits. Us four, not real big on lumberjack specials, decided to sleep the extra 30 minutes and grab a last-minute coffee at home.
Many shotgun aficionados will argue that clays shooting is merely a warm-up act for winghooting.
After all, shotguns are designed to shoot upland birds and waterfowl. And clays originated as practice sports to keep your eyes and reflexes sharp for the real thing.