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SHOTGUN LIFE IS FIRST PUBLISHER TO COUPLE PREMIUM ONLINE MAGAZINE WITH AUTHORITATIVE FORUMS FOR GREATEST ADVERTISER EXPOSURE

Shotgun Life Donates Forums to the National Skeet Shooting Association and

National Sporting Clays Association

PIKESVILLE, Md. – June 16, 2009 – Shotgun Life (www.shotgunlife.com) expanded its online franchise with new, authoritative forums – giving advertisers the most powerful integrated program for reaching customers and prospects on the Internet.

The Shotgun Life forums are intended to satisfy the unmet needs of both shotgun owners seeking accurate information and industry participants looking for a quality venue to establish productive relationships directly with shotgun owners.

The forums are fully integrated into the Shotgun Life format, giving forum members a seamless transition to the online magazine, which covers the best in wing and clays shooting.

“All too often people in our industry believe that the Internet is exclusively about banner-ad clicks,” said Irwin Greenstein, publisher of Shotgun Life. “While that’s certainly an important part of the equation, where the Internet really shines is in establishing a two-way conversation with the shooting community – to prove that you are a trustworthy authority whose brand name merits serious consideration.”

The Shotgun Life forums are located at http://www.shotgunlife.com/forum and are available immediately. The forums can also be located by going to http://www.shotgunlife.com and clicking the Forum tab.

In addition to launching its new forums, Shotgun Life has recognized the enormous strides that the National Skeet Shooting Association (NSSA) and National Sporting Clays Association (NSCA) have made to the shotgun community by donating the software, hardware and administration necessary for these organizations to start and maintain their own forums for members.

“We appreciate the generosity of the Shotgun Life organization,” said Don Snyder, Executive Director of the NSSA-NSCA. “By working closely with Shotgun Life, we can help establish an online community for reliable and unbiased information about skeet, sporting clays and good sportsmanship among our members.”

The Shotgun Life forums include:

• Shotguns – A general discussion
• Vintage Shotguns – American, British and European
• Clays Shooting
• Upland Shooting
• Ducking Shooting
• Goose Shooting
• Turkey Hunting
• Gun Dogs
• Conservation and Habitat
• Women in the Shotgun Sports
• Travel
• Sporting Art
• Politics

Advertisers interested in gaining a presence on the Shotgun Life forums should contact:

After More Than Two Years Offline, the NSSA/NSCA Continue Their Forums as Part of a Cooperative Agreement with Shotgun Life

SAN ANTONIO, Tex. – June 16, 2009 – The joint organization of the National Skeet Shooting Association-National Sporting Clays Association (NSSA/NSCA) announced today new online forums for members with the goal of sharing accurate and unbiased information about their sports while stimulating camaraderie worldwide.

The new NSSA/NSCA forums arose from an agreement between the NSSA/NSCA and Shotgun Life (www.shotgunlife.com), the first online magazine dedicated to the best in wing and clays shooting. Under the arrangement, Shotgun Life has donated all the software, hardware and technical support to resume the organizations’ forums, which have been dormant for over two years, as part of the 10 shotgun forums launched today by the online magazine.

The forums are available by visiting www.shotgunlife.com and clicking on the Forum tab at the top of the page. NSSA/NSCA members should see specific instructions distributed by the organizations for registering in the Forums.

“With the next generation of shooters becoming much more active in skeet and sporting clays tournaments, it was time to once again bring a meaningful exchange of information to our members around the world,” said Don Snyder, Executive Director of the NSSA/NSCA. “Shotgun Life came to us with a generous proposal that helped us accelerate our goals of using the Internet to help unite our members in an online global community.”

“It’s an honor to be underwriting the NSSA/NSCA forums,” said Irwin Greenstein, Publisher of Shotgun Life. “As a free, online magazine our intent is to break down the barriers of entry to participating in the shotgun sports. Our support of the NSSA/NSCA forums is in complete alignment with the goals of these two tremendous organizations that have enriched the lives of so many shotgun owners.”

Members of the NSSA/NSCA will be able to access the forums at URL after they receive login information for their respective organizations. They can start participating in the forums immediately.

The National Skeet Shooting Association

Founded in 1928 and headquartered in San Antonio, Texas, the National Skeet Shooting Association is a not-for-profit organization owned and operated by its members. With nearly 17,000 members, it is the largest organization in the world dedicated solely to the sport of skeet shooting and sporting clays shooting. Membership is represented by a Board of Directors and an Executive Committee which employs an Executive Director to manage NSSA/NSCA affairs.

The NSSA is dedicated to the development of the sport at all levels of participation and vows to create an atmosphere of healthy competition and meaningful fellowship within its membership. Shooters who want to compete can enter fun shoots and skeet shooting tournaments. The NSSA also offers the hunter a recreational target shooting sport that will strengthen hunting and gun safety skills and extend "hunting" seasons.

You can access the NSSA’s web site at www.mynssa.com.

The National Sporting Clays Association

Founded in March of 1989 by the National Skeet Shooting Association headquartered in San Antonio, Texas, the National Sporting Clays Association is a not-for-profit organization owned and operated by its members. With more than 20,000 members, NSCA is America's official premier sporting clays association. Membership is represented by an Executive Council which employs a Director to manage NSCA affairs. An Advisory Council and State Delegates provide members with an additional source of input.

The NSCA is dedicated to the development of the sport at all levels of participation and vows to create an atmosphere of healthy competition and meaningful fellowship within its membership. Shooters who wish to compete can enter sporting clays tournaments and be competitive immediately. The NSCA also offers the hunter a recreational target shooting sport that will strengthen hunting and gun safety skills and extend "hunting" seasons.

You can access the NSCA’s web site at www.mynsca.com.

Shotgun Life

Launched in January 2009, Shotgun Life is the first online magazine dedicated to the best in wing and clays shooting. In addition to covering all the major clays sports and waterfowl and upland shooting, Shotgun Life showcases the finest shotguns in the world, women shooters and features extensive background information about the equipment and sports to help encourage new shooters to participate. Shotgun Life is available free of charge. Shotgun Life also distributes a free weekly e-letter with clays shooting tips from some of the best instructors in the world.

You can access Shotgun Life at www.shotgunlife.com.