The free advertiser-supported publication delivered 18.2 million banner-ad impressions from Shotgun Life plus 5.1 million advertising impressions from the Shotgun Life e-letters for a total of 23.3 million total advertising impressions served to readers.
Shotgun Life has managed ongoing growth since its inception in 2008, with 2020 the best year to-date.
“Powered by our core technology optimized for SEO, Shotgun Life reaches readers all over the world – benefitting our advertisers with an international exposure simply not available in print,” said Irwin Greenstein, Shotgun Life’s founder and publisher. “Coupled with our social-media outreach, Shotgun Life is an informative and entertaining online resource for enthusiasts worldwide.”
Other key points about Shotgun Life’s performance in 2020 include:
- 64% of readers now access Shotgun Life from mobile devices.
- 84% of traffic from organic search (non-paid) means that Shotgun Life’s editorial library of 860 evergreen stories become a valuable research destination for the wingshooting and recreational clays-shooting lifestyle.
- 17.7% of readers are female – among the highest percentage of any publication in this fast-growing segment.
For advertisers interested in a local focus, Shotgun Life’s top 10 American markets for the year were Illinois, Texas, California, Georgia, Florida, New York, North Carolina, Pennsylvania, Michigan and Tennessee.
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