Shotgun Life Surpasses 10 Million Page Views in 2020

January 20, 2021 – Thomasville, Georgia – Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting, delivered 10.5 million page views and 6.5 million visits from readers of both the magazine and companion opt-in e-letters during the 2020 calendar year. Shotgun Life is on the Internet at

The free advertiser-supported publication delivered 18.2 million banner-ad impressions from Shotgun Life plus 5.1 million advertising impressions from the Shotgun Life e-letters for a total of 23.3 million total advertising impressions served to readers.

Shotgun Life has managed ongoing growth since its inception in 2008, with 2020 the best year to-date.

“Powered by our core technology optimized for SEO, Shotgun Life reaches readers all over the world – benefitting our advertisers with an international exposure simply not available in print,” said Irwin Greenstein, Shotgun Life’s founder and publisher. “Coupled with our social-media outreach, Shotgun Life is an informative and entertaining online resource for enthusiasts worldwide.”


Other key points about Shotgun Life’s performance in 2020 include:

  • 64% of readers now access Shotgun Life from mobile devices. 
  • 84% of traffic from organic search (non-paid) means that Shotgun Life’s editorial library of 860 evergreen stories become a valuable research destination for the wingshooting and recreational clays-shooting lifestyle.
  • 17.7% of readers are female – among the highest percentage of any publication in this fast-growing segment.

For advertisers interested in a local focus, Shotgun Life’s top 10 American markets for the year were Illinois, Texas, California, Georgia, Florida, New York, North Carolina, Pennsylvania, Michigan and Tennessee.

To receive additional information about advertising and marketing on Shotgun Life contact:

Irwin Greenstein


Shotgun Life

Office: 229-236-1632

Mobile: 443-799-5974


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