Shotgun Life Online Magazine Introduces Advertising Embedded into Editorial

Shotgun Life

THOMASVILLE, Georgia – December 5, 2023 – Shotgun Life, the first online magazine dedicated the best in wing and clays shooting, introduced display advertising that rivals print by being embedded across all its editorial. You can see Shotgun Life at

The new innovation places display ads in Shotgun Life stories, Briefs and News. The ads complement those already in place on Shotgun Life in the home page and margins of the editorial pages.

“By embedding display ads directly into our high-quality editorial, we now give advertisers a completely focused experience to capture the attention of Shotgun Life’s international audience as they read our editorial,” said Irwin Greenstein, founder and publisher of Shotgun Life. “Nearly 70 percent of readers access Shotgun Life from mobile devices. In 2022, Shotgun Life generated 10.4 million display advertising impressions and 37,000 display-ad link clicks.” 

Writers who have contributed to Shotgun Life include Chris Batha, Ron Spomer, Tom Keer, Terry Wieland, Garhart Stephenson, Gary Kramer, Tom Roster, Bryan Hendricks, Andrew Wayment and Edgar Castillo.

The new embedded display-ad program continues Shotgun Life’s technology leadership in the segment following the development of multi-media AI-base search, its own social-media platform and recent updates to improve SEO results for editorial and advertisers.



Irwin Greenstein
Phone: 229-236-1632

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