Stoeger Adds New Sporting Model to M3000 Shotgun Series

Accokeek, MD – For 2026, Stoeger adds a new model to its popular M3000 semi-auto shotgun lineup with the M3000 Sporting model (#36084). This performance-driven sporting shotgun boasts the standard features of oversized controls, enlarged ejection and loading ports, 30-inch ported barrel and extended choke tubes along with the aesthetic upgrades for shooters who prefer a classic shotgun. This sporter is built to be used on the range and in the field, not just admired.

The new M3000 Sporting model’s design enhancements include a satin walnut stock and forend, catering to shooters who prefer a more traditional look and feel. The walnut furniture pairs with a nickel receiver and a gloss blue 30-inch ported barrel to further enhance the classical aesthetics. The broadway-style rib is engineered to cut barrel heat and mirage while providing a bold, easy-to-track sight picture—promoting a natural, heads-up shooting posture that delivers consistent comfort and confident target acquisition shot after shot. These are complemented by the matte blue trigger, bolt release, and bolt handle.

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Franchi Evolves the Affinity Platform with New 2026 Models

January 2026, Accokeek, MD – After debuting the next generation Affinity 3 and Affinity 3.5 in 2025 – the platform’s first major evolution in more than a decade – Franchi builds on that momentum for 2026 with the introduction of 15 new models across both lineups, offering hunters expanded options to make the Affinity their own. 

Within the Franchi family, the Affinity is a true do-it-all Inertia Driven® semi-auto—trusted for its proven reliability, clean operation, and the kind of field performance that holds up across seasons. Paired with Franchi’s signature craftsmanship and Italian design influence, the updated Affinity lineup brings together tradition, function, and modern refinement in one familiar platform.

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LandTrust and Turkeys For Tomorrow Announce Partnership to Support Wild Turkey Recovery on Private Lands

Turkeys for Tomorrow (TFT) and LandTrust are excited to announce a new partnership. Both are invested in science-led conservation dedicated to the recovery and long-term sustainability of wild turkey populations across the United States.

At the core of the partnership is a simple, direct commitment: every turkey hunt booked on LandTrust generates a $10 conservation contribution to TFT, with 100% of those funds supporting TFT’s research, habitat, and private-land-focused conservation work.

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Mossberg Adds Maverick® SA Semi-Auto Shotguns to Lineup

NORTH HAVEN, CT – Mossberg International is pleased to announce the introduction of the Maverick® SA Semi-Auto line of shotguns, a versatile, value-focused semi-automatic platform built to deliver reliable performance season after season. The Maverick SA continues Mossberg International’s tradition of offering quality, dependable shotguns at an accessible price point.

The new 12-gauge Maverick SA Semi-Auto shotguns are engineered as true multi-season workhorses, chambered for both 2.75-inch and 3-inch shotshells and featuring a 6-shot capacity. Available with either classic walnut stocks or durable synthetic furniture, the Maverick SA line offers configurations suited for a variety of shooting environments and personal preferences.

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Beretta Releases A300 Ultima in Mossy Oak Original Bottomland and Shadow Grass

Beretta introduces the A300 Ultima in two legendary Mossy Oak® camouflage patterns: Original Bottomland and Original Shadow Grass. Offered in both 12-gauge and 20-gauge configurations, the new finishes bring timeless style to a high-performance, ultra-reliable, semi-automatic hunting shotgun.

“The Mossy Oak Original patterns connect us to the heritage of waterfowl hunting,” said Caleb McMillen, Beretta USA Head of Hunting. “Bringing these classic designs to the A300 Ultima lets hunters honor tradition while experiencing the modern innovation that defines Beretta shotguns.”

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Ruger Announces the Return of an American Legend: The Ruger Red Label III Over/Under

Ruger Red Label III 1

Southport, Connecticut, Dec. 24, 2025 — Sturm, Ruger & Company, Inc. (NYSE: RGR) proudly announces the return of one of America’s most iconic over/under shotguns with the Ruger® Red Label™ III, renewing Ruger’s commitment to being a full-line manufacturer of firearms.

First launched in 1977, the original Ruger Red Label earned a reputation for rugged reliability, classic lines, and American-made quality. Decades later, the Red Label III continues that legacy while elevating it with premium materials and world-class fit and finish.

Built by the highly skilled craftsmen at one of the world’s premier makers of fine firearms, Connecticut Shotgun Manufacturing Company (CSMC), the Red Label III marks a new era in Ruger shotgun excellence.

This 20-gauge shotgun is offered in both 28″ and 30″ barrel configurations and features a beautiful walnut stock with a classic checkering pattern and a hand-rubbed oil finish. The single trigger is inertia operated and resets on recoil. In addition, the automatic tang safety has an integral first shot barrel selector. Capable of shooting 2 3/4″ and 3″ shells, the barrels have a precise internal geometry that produces consistent patterns and superior shot performance.

The Red Label III is designed as a sporting shotgun for upland game hunting, skeet and sporting clays, as well as waterfowling. Each shotgun ships in a premium custom case and includes five Tru-Choke-style choke tubes: Skeet, Improved Cylinder, Modified, Improved Modified and Full.

“Bringing back the Red Label has been a standing request from our loyal customers,” said Ruger President and CEO, Todd Seyfert. “By teaming up with Connecticut Shotgun Manufacturing Company, we’re able to deliver a firearm that meets Ruger’s standards for durability and reliability while elevating the craftsmanship to a level that honors the legacy of the original. Its return also marks an important milestone for Ruger as we reestablish ourselves as a full-line manufacturer of firearms, reaffirming our commitment to providing a complete lineup of firearms to our customers.”

For more information on the Ruger Red Label III Shotgun or to learn more about the extensive line of award-winning Ruger firearms, visit Ruger.comFacebook.com/Ruger, or Instagram.com/Rugersofficial. To find accessories for the Red Label III and other Ruger firearms, visit ShopRuger.com or your local independent retailer of Ruger firearms.

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Browning, Hinton, and Mein Lead the Field at USA Shooting’s 2025 Fall Selection Match

Hinton

Krieghoff International congratulates the Team Krieghoff sponsored shooters who claimed podium finishes at the USA Shooting 2025 Shotgun Fall Selection Match in Tucson, Arizona this November, qualifying each of them for future U.S. National Shotgun Team rosters. The match drew some of the strongest competitors in the country, and the athletes posted solid results over the course of the event.

Will Hinton claimed the Gold in Men’s Open Trap. Will made his Olympic debut in Paris 2024 and has continued to build momentum on the world stage, highlighted by a top four finish in Men’s Trap at the 2023 World Championships. His international experience also includes appearances in Mixed Team Trap and Men’s Trap Team events, along with representing Team USA at the 2023 Pan American Games.

Kayle Browning topped the qualifying round as high overall and went on to finish the match as the Women’s Open Trap Silver Medalist. A one-time Olympian and Tokyo 2020 silver medalist in Women’s Trap, Kayle has been a steady presence for Team USA for more than a decade. Her performance in Tucson reflects a strong return following maternity leave. She has competed at multiple World Championships, earning two Women’s Trap Team medals, including gold in 2019.

Derrick Mein secured a Bronze Medal in Men’s Open Trap. A two-time Olympian, Derrick placed in the top five in Men’s Trap at the Paris 2024 Games and has been a key member of Team USA at recent World Championships. He earned gold in Men’s Trap in 2022 and silver in Mixed Team Trap in 2023, underscoring his position as one of the most experienced competitors in the sport.

“We are proud to see Kayle, Will, and Derrick finish the season with such strong results,” said Alex Diehl, CEO of Krieghoff International, Inc. “They continue to show poise and commitment in every competition, and we are honored to support them as they continue to compete at the highest level.”

About Krieghoff International

Dieter Krieghoff, fourth generation of the Krieghoff gun making family, established Krieghoff International, Inc. in the United States in 1986. Originally founded as a European hunting gun manufacturer in 1886, Krieghoff has evolved into one of the top names worldwide in competition and field shotguns, as well as hunting rifles. With a reputation for reliability, longevity and outstanding customer service, Krieghoff firearms are the choice of champions. Located in Ottsville, PA, Krieghoff is the sole importer and main service center in North America. For more information visit www.krieghoff.com.

USA Clay Target League Releases 2025 Impact Report

The USA Clay Target League is excited to announce that its 2025 Annual Impact Report is now available. This yearly report presents the impact of the League on students, schools, conservation, and the greater outdoor community. The League is the nationwide leader in providing clay target shooting as a safe and fun school-sponsored activity to schools and students nationwide.

“31 consecutive record-breaking seasons is nothing short of a testament to the demand for safe, school-approved clay target shooting sports” said John Nelson, President of the USA Clay Target League. “Including the 13,200 new students in 2025, over 83,000 high school and college students took their first steps into clay target shooting sports since 2020. The League has helped hundreds thousands of athletes and families discover a life-long outdoor passion though America’s safest and most popular youth clay target shooting sports programs.”

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Will Primos’ Historic Purdey Shotgun Collection to be Auctioned December 5 with 100 Percent of Proceeds Benefiting Conservation

Dec. 1, 2025 — A rare collection of five Purdey hammer shotguns owned by famed outdoorsman and conservationist Will Primos will be auctioned on December 5, 2025 at 9 a.m. CT at RockIslandAuction.com, offering a once-in-a-lifetime opportunity to support wildlife conservation. The collection, featuring shotguns in .410, 28, 20, 16, and 12 gauges, is the cornerstone of the ‘Truth About Conservation’ campaign, an initiative to promote science-based habitat management.

In an unprecedented arrangement to ensure every dollar supports conservation – with no buyer’s fees or seller’s fees –100 percent of the auction proceeds will be donated directly to five of the nation’s leading conservation groups: the Congressional Sportsmen’s Foundation, Ducks Unlimited, the National Wild Turkey Federation, Rocky Mountain Elk Foundation, and Pheasants Forever and Quail Forever.

The funds raised will advance the campaign’s mission to spread awareness of the North American Model of Wildlife Conservation and highlight how hunters’ and anglers’ contributions create healthy landscapes and abundant wildlife for the public. This unique auction allows a supporter to acquire a piece of firearms history while making a significant and direct contribution to the future of conservation.

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Desirae Edmunds Honored with NSCA Hall of Fame Induction

Team Winchester and White Flyer member, Desi Edmunds was inducted into the National Sporting Clays Association (NSCA) Hall of Fame at the 2025 NSCA National Championship. Desi has earned this honor only bestowed on the greatest competitors in the history of the shooting sports, over years of being a champion, top-competitor, mentor, and ambassador for the sport.

A native of Anchorage, Alaska, Desi began shooting at 14 years old through the local Fish & Game program. Starting out in a weekly 5-stand league while she learned to shoot a shotgun, Desi became hooked on the sport. Since then, Desi has claimed multiple national and world titles, while consistently being a top-competitor in professional sporting clays.

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