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Beretta Introduces the Daybreak Collection Apparel for Upland Hunters

Tuesday, September 23, 2025
Written by Shotgun Life Staff
Categories: News
Tags: #beretta, #berettadaybreak

Tuesday, September 23, 2025 — Beretta, the world’s oldest firearms manufacturer and a global leader in premium outdoor gear, proudly announces the launch of the Daybreak Collection, the latest addition to the Beretta Upland line. Purpose-built for hunters who demand exceptional comfort, mobility, and protection in the field, the Daybreak Collection blends Beretta’s timeless upland heritage with modern technical innovation to deliver gear that performs from the first flush to the last mile.

Combining classic field hunting aesthetics with cutting-edge fabric technology, the Daybreak Collection keeps hunters warm, dry, and mobile in all conditions. Each piece has been meticulously engineered with ergonomic stitching, breathable mesh linings, and weather-resistant materials, giving hunters the confidence to perform at their best from dawn to dusk.

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USA Clay Target League Breaks Fall Participation Record With Over 16,000 Student Athletes

Thursday, September 18, 2025
Written by Shotgun Life Staff
Categories: News
Tags: #usaclaytargetleague, #youthshooting

Thursday, September 18, 2025 — The fall season is underway for 16,841 student athletes participating in USA Clay Target League (USACTL) programs. Those athletes are competing on 1,109 high school, college, and homeschool teams nationwide, supported by over 11,200 coaches, team staff, and other volunteers. This is the 31st consecutive season of record-breaking participation since the League was founded in 2008.

“The League provides schools with the opportunity to give their students an place to develop their confidence, sportsmanship, and teamwork without the high costs and limited playing opportunities of traditional sports. Clay target shooting sports are accessible to everyone, and the opportunity to participate on their school’s team influences athlete’s lives for the better.” said John Nelson, President of the USACTL.

“This year over 13,000 new athletes joined the League through their school’s teams, thanks to the efforts of the shooting ranges, coaches, and parents that make teams flourish.”

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Joshua Creek Ranch Announces Shooting Sportsman’s “Hunt with the Magazine” for Dec. 4-8, 2025

Friday, September 05, 2025
Written by Shotgun Life Staff
Categories: News
Tags: #joshuacreekranch, #texaswingshooting, #wingshooting

Just after Thanksgiving we head to Joshua Creek Ranch, in Boerne, Texas. This legendary wingshooting destination is located in the heart of Hill Country and has countless awards and accolades to its name. The trip will be hosted by Terry Bombeke, and hunters will fly into San Antonio on December 4, 2025, and enjoy four walk-up hunts for pheasants, bobwhite quail and chukar as well as two high-bird driven-style shoots before departing on December 8. The $9,950 price includes 14 boxes of shells along with single-occupancy lodging, meals, most alcohol, licenses, taxes, gratuities, bird processing and ground transportation. (Super-premium bar selections and the cost of shipping birds home are extra.)

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From Olympic Legends to Rising Stars, U.S. Shotgun Athletes Dominate 2025 Season

Tuesday, September 02, 2025
Written by Shotgun Life Staff
Categories: News
Tags: #olympicclaysshooting, #skeetshooting, #TeamUSA, #trapshooting, #usashooting, panamshoots

In Lonato, Italy, the American flag rose above the podium — not once, but twice — as the national anthem played for Team USA’s gold medals in both Men’s and Women’s Skeet. It was a defining moment in a season already filled with victories, one that showcased the pride, skill, and determination driving the U.S. Shotgun Team to new heights in 2025.

With 34 international medals already secured before the World Championships begin, the U.S. shotgun team has shown unmatched depth, consistency, and dominance on the global stage. And with two major competitions still ahead, they are poised to further cement their reputation as one of the most formidable forces in the sport.

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Fiocchi Launches Arkansas Steel — The Hard-Hitting Waterfowl Load Built for Serious Hunters

Wednesday, August 27, 2025
Written by Shotgun Life Staff
Categories: News
Tags: #duckhunting, #fiocchi, #fiocchiarkassassteel, #steelshot

August 2025 – CSG Member, Fiocchi of America, a leader in premium ammunition innovation, proudly introduces Arkansas Steel, the ultimate waterfowl hunting shotshell engineered for duck and goose hunters who demand uncompromising performance in the field.

The name pays homage to the storied waterfowling heritage of Arkansas and the famed Delta region — a place where world-class duck hunting traditions run deep. But while its roots honor the heart of the Mississippi Flyway, Arkansas Steel is lights-out no matter where you hunt. From the flooded timber of the Delta to the prairies of the Central Flyway or the coastal marshes of the Atlantic, this load is built to deliver results across the nation.

Designed to dominate the skies, Arkansas Steel’s 12-gauge, 3″ shell delivers a 1-1/5 ounce payload of #2, #3, or #4 steel shot at a blistering 1,550 fps. The result is devastating impact, superior downrange energy, and clean, ethical kills — even in the toughest wetland conditions.

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Beretta Debuts All-New Suprema Waterfowl Collection for Fall/Winter 2025

Friday, August 22, 2025
Written by Shotgun Life Staff
Categories: News
Tags: #berettahunting, #berettawaterfowlclothes, #waterfowlhunting

Friday, August 22, 2025 — Beretta proudly unveils its latest innovation in outdoor performance apparel with the launch of the Suprema Waterfowl Collection, a premium hunting clothing line engineered specifically for waterfowlers who demand superior protection, stealth, and comfort in the harshest environments.

Rooted in Beretta’s 500-year legacy of craftsmanship and innovation, the Suprema Waterfowl Collection brings cutting-edge design to serious hunters. The line blends traditional Beretta quality with advanced technical fabrics and purposeful features that stand up to punishing weather and terrain.

A standout feature of the new line is Colorblock Concealment™, Beretta’s proprietary advanced camouflage methodology. This technology enhances optical efficiency by leveraging natural shadow patterns in the most concealed environments, such as deep blinds and expansive fields. Through sophisticated layering of classic waterfowl color palettes, it fuses time-honored aesthetics with contemporary design principles to deliver optimized visual disruption, ultimately helping hunters blend in more effectively and hunt with greater confidence.

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After 43 Years with Holland & Holland, Chris Bird Retires as Head Instructor

Saturday, August 09, 2025
Written by Shotgun Life Staff
Categories: News
Tags: #chrisbird, #hollandandholland, #hollandandhollandshootinggrounds
Bird 1

After an incredible 43 years with Holland & Holland, we are announcing the retirement of Chris Bird, our esteemed Head of Instruction at the Shooting Grounds.

Chris joined the business in 1982 and has since become one of the most respected and recognisable figures in the shooting world. Over the decades, he has shared his exceptional knowledge and passion for the sport with thousands of clients, from complete beginners to experienced shots, always with the same patience, skill and good humour.

His contribution to Holland & Holland cannot be overstated. Chris has been instrumental in shaping the standards of excellence we are known for, mentoring generations of instructors and helping to make the Shooting Grounds the welcoming, world-class destination it is today.

“As General Manager of Holland & Holland, I’m lucky enough to work with some very skilled, passionate and experienced people. One of them is Chris Bird, Anyone who has visited Holland & Holland shooting grounds would need no introduction to Chris, but for those that don’t know him, he’s simply a legend, he’s taught a phenomenal amount of people how to shoot, in a style that has become so familiar, you will often hear -” Ah, you were taught by Chris Bird”


Chris has been with the business for 43 years and today he retires from working life. His hope is to go and enjoy time with his wife and of course some shooting from time to time. Chris has been a fantastic servant to the brand and helped pave the way for Holland & Holland, the future is bright because of the people like Chris, who help drive this brand. I personally, have only known Chris for a short time but already class him as a dear friend, so we say a huge thank you to Chris, enjoy your retirement, you will always be a part of the H&H team and welcome here anytime.”
– John Henderson, General Manager of Holland & Holland

We are deeply grateful for Chris’ dedication, professionalism and friendship over the years and while we will miss him greatly, we wish him the very best as he begins this exciting new chapter.”

Please join us in celebrating Chris’s remarkable career and in thanking him for over four decades of outstanding service.

www.hollandandholland.com

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Shotgun Life Announces “Shotguns for Sale” Free E-Letter

Thursday, August 07, 2025
Written by Shotgun Life Staff
Categories: News
Tags: #shotgunlife, #shotgunsforsale
Longthorne

August 7, 2025 – Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting, has added the “Shotguns for Sale” e-letter to its roster. You can read Shotgun Life at www.shotgunlife.com.

“Shotguns for Sale” is distributed every weekday at 4:00 PM EST to opt-in subscribers. The free e-letter showcases a single shotgun per issue from bona fide dealers. The e-letter’s shotguns run the gamut from vintage to new and used modern sporting shotguns.

“We’re not dogmatic about provenance or price, but instead want to provide our readers with the most interesting wing and clays guns on the Internet from licensed retailers,” said Shotgun Life Publisher, Irwin Greenstein.

Although the shotguns presented come from multiple sources, every issue features an ad from Shotgun Life magazine advertisers.

Shotguns for Sale has been in beta tests since mid-July 2025. Individual e-letters have been averaging 1,631 impressions and 192 link clicks per shotgun, totaling 8,155 impressions and 960 clicks per week, that combined produce an above industry average click-through rate of 11.7 percent.

“The strategic advantage to Shotguns for Sale is that your firearms are not listed in “big box” sales sites or auctions,” Greenstein said. “Each shotgun makes its own case for purchase potential – often presenting enthusiasts with selections that may have never crossed their minds.”

For advertising and marketing opportunities contact:

Irwin Greenstein

Publisher Shotgun Life

229-236-1632

igreenstein@shotgunlife.com

James Dietsch

Sales Associate

405-415-5724

jamesdietsch@cox.net

About

Since launching in 2008, Shotgun Life continues as the leading online magazine for sporting shotguns, international wingshooting, recreational sporting clays and related educational editorial. It’s available at no charge at www.shotgunlife.com. Our fast-paced, ever-changing editorial draws loyal readers each and every day from around the world –  giving your products international exposure 24/7. Our advanced SEO platform generally ranks our editorial on the first page of Google results, often giving advertisers an evergreen resource to potential customers.

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Wing and Barrel Ranch Announces the Wine Country High Tower Open — A One-of-a-Kind Shooting Experience

Wednesday, August 06, 2025
Written by Shotgun Life Staff
Categories: News
Tags: #sonomawinecountry, #towershoot, #wingandbarrelranch
Wing and Barrel woman

Set in the heart of Sonoma wine country, Wing & Barrel Ranch is where sporting tradition meets refined luxury. Our private, members-only club is a haven for outdoor enthusiasts who appreciate both the thrill of the field and the elegance of wine country living. With a world-class sporting clays course designed by Chris Batha, lush landscapes, and curated culinary experiences, Wing & Barrel Ranch offers an extraordinary blend of sport and sophistication. For one exclusive day, we invite a limited number of guests to step inside this world.

Introducing the First Annual —
Wine Country High Tower Open
September 12–13, 2025 | Wing & Barrel Ranch

Be part of sporting history in the heart of California wine country. Join fellow competitors and outdoor enthusiasts for the inaugural High Tower Open—a premier shooting event held at the only tower of its kind in California, expertly designed by England’s David Wing.

This exclusive, non-sanctioned shoot features soaring tower targets and will be led by a world-renowned shooting instructor to be announced soon. Stay tuned for more details on this rare opportunity to compete at the highest level in a setting where luxury meets tradition.

Top Competitors Will Take Home:

$5,000 + the Brass Top Shot Trophy

$2,500 – Second Place

$1,000 – Third Place

SCHEDULE OF EVENTS

FRIDAY, SEPT 12, 2025
Welcome Cocktail Party
Raise a glass to the start of an unforgettable weekend. Mingle with fellow shooters and sporting enthusiasts over handcrafted cocktails, light bites, and lively conversation—all set against the rustic elegance of Wing & Barrel Ranch.

SATURDAY, SEPT 13, 2025
Breakfast & Five-Stand Warm-Up
Begin the day with gourmet coffee, bites, and a warm-up session to get your eye in before the competition.

High-Tower Competition Begins
Two groups of 10 shooters will take on challenging targets launched from 60’ and 80’ towers—the only of their kind on the West Coast.

Scores Tallied + Sudden Death Round
Top shooters will move on to a thrilling final round with targets at 70’ and 80’.

Gourmet Lunch Reception
Enjoy elevated seasonal cuisine and vintner-member wines in the clubhouse while scores are finalized.

Awards Banquet
Gather for a celebratory dinner and the official announcement of winners, including the presentation of the Brass Top Shot Trophy and cash prizes.

LIMITED TIME OFFER:
$500 / per person

Any additional items, services, or activities will incur extra charges.

Fill out the form below or Contact sporting@WingandBarrelRanch.com directly to book today.

Beretta Team Takes the Podium at World English Sporting Championship

Sunday, July 27, 2025
Written by Shotgun Life Staff
Categories: News
Tags: #anthonymataresejr, #berettashotguns, #connordaniel, #desiraeednumds, #worldenglishchampionship
Beretta English

Accokeek, MD – Beretta USA proudly congratulates Team Beretta athletes Anthony Matarese Jr., Desirae Edmunds, and Connor Daniel on their impressive performances at the 2025 World English Sporting Clays Championship, held in England this July. The prestigious international competition brought together the finest clay target shooters from across the globe, and Team Beretta rose to the challenge with podium-worthy finishes.

Anthony Matarese Jr. clinched the title of Overall Runner-Up, reaffirming his place among the world’s elite sporting clays competitors with consistent high-level performance throughout the event. Desirae Edmunds earned Lady Runner-Up honors, showcasing her dedication, precision, and competitive spirit on the international stage. Zachary Kienbaum secured 3rd place in AAA Class, earning an Individual World Title and further cementing his reputation as a top-tier competitor. Connor Daniel captured the title of Junior World Champion, a testament to his skill and bright future in the sport.

“Watching our athletes stand among the best in the world is both humbling and inspiring,” said Trang Dam, Beretta USA Marketing Director. “Their performances reflect not only their personal dedication, but also the trust they place in their Beretta shotguns to deliver when it matters most.”

Beretta is proud to support top-tier competitors with firearms engineered for excellence, including the Beretta SL2, DT11 L Sporting, DT11 Black DLC, and A400 XCel Sporting that are trusted by professionals around the world. For more information on Team Beretta and its competition firearms, visit www.beretta.com/en-us/team-beretta.

Stay connected with Beretta USA by following us on Facebook, Instagram, X, YouTube and LinkedIn for the latest news, products, and updates.

About Beretta

Established in 1526, Beretta is the world’s longest-standing industrial dynasty, with a legacy spanning 16 generations of continuous family ownership. For nearly 500 years, firearms bearing the Beretta name have been trusted and used around the world. Beretta USA Corp. was established in 1977 and quickly became the provider of the most widely deployed sidearm in the U.S. Armed Forces. Today, Beretta USA is part of Beretta Holding Group, which includes over 50 global subsidiaries and 20 renowned brands. Beretta manufactures, distributes, and markets a complete range of firearms, accessories, and apparel. The company also owns and operates six Beretta Gallery retail stores worldwide.

For more information, visit www.Beretta.com.

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