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Media Contact:
Ryan Holmes
Bernard + Associates
775-323-6828

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SHOTGUN LIFE IS FIRST PUBLISHER TO COUPLE PREMIUM ONLINE MAGAZINE WITH AUTHORITATIVE FORUMS FOR GREATEST ADVERTISER EXPOSURE

Shotgun Life Donates Forums to the National Skeet Shooting Association and

National Sporting Clays Association

PIKESVILLE, Md. – June 16, 2009 – Shotgun Life (www.shotgunlife.com) expanded its online franchise with new, authoritative forums – giving advertisers the most powerful integrated program for reaching customers and prospects on the Internet.

The Shotgun Life forums are intended to satisfy the unmet needs of both shotgun owners seeking accurate information and industry participants looking for a quality venue to establish productive relationships directly with shotgun owners.

The forums are fully integrated into the Shotgun Life format, giving forum members a seamless transition to the online magazine, which covers the best in wing and clays shooting.

“All too often people in our industry believe that the Internet is exclusively about banner-ad clicks,” said Irwin Greenstein, publisher of Shotgun Life. “While that’s certainly an important part of the equation, where the Internet really shines is in establishing a two-way conversation with the shooting community – to prove that you are a trustworthy authority whose brand name merits serious consideration.”

The Shotgun Life forums are located at http://www.shotgunlife.com/forum and are available immediately. The forums can also be located by going to http://www.shotgunlife.com and clicking the Forum tab.

In addition to launching its new forums, Shotgun Life has recognized the enormous strides that the National Skeet Shooting Association (NSSA) and National Sporting Clays Association (NSCA) have made to the shotgun community by donating the software, hardware and administration necessary for these organizations to start and maintain their own forums for members.

“We appreciate the generosity of the Shotgun Life organization,” said Don Snyder, Executive Director of the NSSA-NSCA. “By working closely with Shotgun Life, we can help establish an online community for reliable and unbiased information about skeet, sporting clays and good sportsmanship among our members.”

The Shotgun Life forums include:

  • Shotguns – A general discussion
  • Vintage Shotguns – American, British and European
  • Clays Shooting
  • Upland Shooting
  • Ducking Shooting
  • Goose Shooting
  • Turkey Hunting
  • Gun Dogs
  • Conservation and Habitat
  • Women in the Shotgun Sports
  • Travel
  • Sporting Art
  • Politics

Advertisers interested in gaining a presence on the Shotgun Life forums should contact:

Jeff Thruston
Bernard + Associates
775-323-6828
jeff@This email address is being protected from spambots. You need JavaScript enabled to view it.
Media Contact:
Bernard + Associates
Ryan Holmes
(775) 323-6828
This email address is being protected from spambots. You need JavaScript enabled to view it.



SHOTGUN LIFE INTRODUCES THE
"IN-THE-ROOM LIVE CONNEXION"© FOR FIREARMS AUCTIONS


Bidders Worldwide Can Now Participate Live in Auction-Room
Proceedings via the Internet

  • Real-time audio and video
  • Instant messaging
  • Multimedia catalogs
  • Secure transactions
  • No software downloads
  • Demonstrations are available

March 10, 2009 - Pikesville, Maryland - Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting, has expanded its Internet presence into live firearms auctions.

The new Shotgun Life "In-the-Room Live Connexion"© is a service available to auction houses as a means of expanding their reach to bidders everywhere in the world who have a high-speed Internet connection.

The Shotgun Life "In-the-Room Live Connexion" lets bidders use the Internet to participate live in the auction-room action through the integration of streaming audio and video plus Instant Messaging. An encrypted, secure console allows the auction administrator to monitor the proceedings as they happen to ensure precise bidding.

Auctioneers need only a broadband connection and video cameras to get up and running quickly. The Shotgun Life "In-the-Room Live Connexion" does not require software downloads, long-term contracts or expensive computer devices. The service is available on an ad-hoc basis for individual auctions.

The system also collects and stores a record of all bids and transactions. This helps automatically compile an archive for historical pricing or dispute resolution.

In addition, The Shotgun Life "In-the-Room Live Connexion" collects contact information for all bidders, expediting all future marketing endeavors.

The Shotgun Life "In-the-Room Live Connexion" is a subscription-based service available on an ad-hoc basis - eliminating any software purchases. The only hardware requirements are consumer-quality video cameras, microphones and one or more PCs. A broadband Internet connection is necessary.

Benefits

The benefit to auction houses is a vast increase in the number of bidders at a negligible cost to all participants. Bidders can now log into a live auction and reap all the advantages of a front-row seat from their office, home or airport lounge - virtually anywhere they have an Internet connection.

That's because the Shotgun Life "In-the-Room Live Connexion" has been designed from the ground-up specifically for live auctions.

It is not an e-Bay style system where individual bids are submitted in time-delay mode to meet a pre-scheduled deadline. By comparison The Shotgun Life "In-the-Room Live Connexion" is live and in-the-moment - providing a level playing field for bidders who choose to take part remotely.

The system provides lively interaction. Instant Messaging can be exchanged between participants in a group and the administrator. Although the Instant Messaging is only viewable between members of a particular online conversation, the administrator can monitor all the Instant Messaging exchanges.

When the gavel comes down, the Shotgun Life "In-the-Room Live Connexion" includes secure links to all major credit cards, so that the winning bidder's account can be immediately charged.

The Shotgun Life "In-the-Room Live Connexion" is the most cost-effective and secure way for auction houses to increase the number of bidders and sell more fine guns at higher prices.

Features

The follow is a list of standard features in The Shotgun Life "In-the-Room Live Connexion":

  • Automatic incremental bidding in any amount
  • Multiple administrative consoles
  • Streaming video of the auction room for bidders
  • Banner advertising
  • Ability to view the catalog prior to auctions
  • All bidders can see other bids in the live auction
  • A privacy wall prohibits bidders from seeing the confidential and personal information of other bidders
  • All terms of the auction can be set by the administrator
  • The bidder can participate in any number of simultaneous auctions from a single computer - using a single payment method
To arrange a demonstration or to have your questions answered please contact:

Irwin Greenstein
SGL Media
PO Box 5790
Pikesville, Maryland 21208 USA
Office phone: 410-484-2038
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Shotgun Life is the first online magazine devoted to the best in wing and clays shooting. For more information about Shotgun Life visit www.shotgunlife.com.

Shotgun Life "In-the-Room Live Connexion" © 2009 SGL Media
"In-the-Room Live Connexion" © 2009 SGL Media
Press Release

SHOTGUN LIFE BREAKS NEW GROUND AS THE FIRST ONLINE MAGAZINE DEVOTED TO THE BEST IN WING AND CLAYS SHOOTING

For the First Time, the Shotgun Industry Can Combine Quality Editorial With Digital Advertising Aimed at Affluent Shooters



Pikesville, Maryland, January 15, 2009 -- Shotgun Life (www.shotgunlife.com) opened the door to a new, digital era in the "Best Gun" category as the first online magazine devoted to wing and clays shooting.

In addition to the digital format, Shotgun Life breaks new ground as the only publication with comprehensive, quality editorial of both wing and clays shooting, and a section devoted to the rapidly expanding audience of women who participate in the shotgun sports.

By being online, Shotgun Life lets advertisers, for the first time, adopt a complete "cradle-to-grave" strategy that begins by reaching a new generation of Internet-savvy professionals and retain their loyalty through a lifetime of upgrades to higher quality shotguns, accessories and shooting venues. At the same time, Shotgun Life appeals to the established audience of affluent shooters who use the Internet in their daily lives.

Moreover, Shotgun Life lets advertisers reach readers in places that were previously off limits, such as the workplace.

In addition to the free online magazine, Shotgun Life publishes a free weekly e-letter whose mission is to help shooters improve their skills with tips from world-class instructors. In less than four months, the Shotgun Life e-letter has garnered nearly 700 subscribers who signed up for it. As another new marketing tool, the Shotgun Life e-letter is the first online, direct-response vehicle for the shotgun industry.

"We have been beta-testing Shotgun Life since the middle of September 2008, and now it is clear that the industry recognizes that the need for a robust online venue is long overdue," said Publisher, Irwin Greenstein.
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