For immediate release, London 

Holland & Holland, the pre-eminent British gunmaker since 1835, is proud to announce the relocation of its St James’s Gunroom and retail boutique to an elegant new, combined premises in the heart of St James’s. The move brings together the brand’s London gunroom and retail offering under one roof, in the distinguished former home of Williams Evans.

This considered relocation marks a significant milestone in the continued evolution of the Holland & Holland brand. By uniting its bespoke firearms, sporting lifestyle collections and client services within a single, enhanced environment, the company reaffirms its commitment to craftsmanship, heritage and the enduring relationships that have defined it for nearly two centuries.

St James’s has long been synonymous with British excellence, discretion and tradition, all qualities that lie at the heart of Holland & Holland. The new premises, located moments from the company’s historic London roots, provides an expanded and refined setting in which clients can experience the full breadth of the brand’s offering: from bespoke and pre-owned firearms to shooting accessories, country clothing and curated lifestyle pieces. The transition reflects both continuity and renewal, honouring the heritage of London gunmaking while investing in its future.

Holland & Holland General Manager, John Henderson comments: “The new combined space has been thoughtfully designed to enhance the client journey. Private consultation areas, an elegant gunroom display and an elevated retail environment will allow Holland & Holland to deliver the highest standards of personal service, craftsmanship and discretion for which it is renowned worldwide.”

As a Royal Warrant holder and one of Britain’s most iconic sporting houses, Holland & Holland continues to strengthen its brand equity by balancing tradition with considered modernity. This relocation underscores the brand’s long-term confidence in St James’s as the spiritual home of fine gunmaking and British luxury.

The new St James’s Gunroom and Retail Boutique will open to clients later this season. Further details, including opening celebrations, will be announced in due course.

Visit www.hollandandholland.com