Irwin Greenstein is Publisher of Shotgun Life. Please send your comments to email@example.com.
Question: Who needs it?
Answer: You do (if you qualify).
The question, in fact, arose from our initial reaction to finding the RBL12 Sporting Clays model on the web site of Connecticut Shotgun Manufacturing Company (www.connecticutshotgun.com).
The ultimate answer, however, revealed itself after we spent a few weeks shooting this unusual and remarkable side by side.
Written by Irwin Greenstein with the opinions of Lee Brown, Brett Eppard, Jim Freel, Rick Openshaw and Alessandro Vitale
“It’s like a true Italian woman standing in the room, your eyes immediately turn to it on the gun rack,” said Alessandro Vitale of the Benelli Legacy 28, admiring it after he just ran a perfect score of skeet with the 28-gauge semi-auto.
You may want to send a heartfelt letter of gratitude to Mr. Gao Ren, chairman and CEO of China Linen Textile Industry, Ltd., for getting yourself a real deal on a private membership at the River Bend Sportsman’s Resort in Fingerville, South Carolina.
Call me crazy, but when someone handed me the 12-gauge model of the new A-10 American sidelock for the first time, it evoked a $100,000 pigeon gun by the ultra-exclusive Italian firm of Tullio and Ivo Fabbri.
Beretta U.S.A. introduced the first four affiliated sporting venues of the Beretta Trident Program at a special reception and press conference for invited guests and press at the Beretta Gallery in New York City on Thursday, May 20th.
Shot Show contact: Irwin Greenstein (443) 799-5974.
Shotgun Life Marks One-Year Anniversary With New Advertisers: Blaser, Fausti, Ithaca, KRIEGHOFF AND ZOLI
As Industry’s First Online Magazine, Shotgun Life Helps Advertisers Cut Through Internet Clutter With Effective Search Engine Optimization
Pikesville, MD – Jan. 18, 2010 – Shotgun Life (www.shotgunlife.com), the first online magazine dedicated to the best in wing and clays shooting, marks its one-year anniversary with five major shotgun manufacturers becoming new advertisers.
In the past 30 days alone, Shotgun Life signed on Blaser USA, Fausti USA, Ithaca Gun Company, Krieghoff International and Antonio Zoli North America.
These makers of fine shotguns join Shotgun Life’s original charter advertisers including Classic Upland Supply, Electronic Shooters Protection, Griffin & Howe, Ivory Beads, Kick-EEZ and Randolph Engineering.
“Makers of fine shotguns and their customers have for so many years enjoyed the rare luxury of being served by several upscale magazines,” said Irwin Greenstein, Publisher of Shotgun Life. “Even so, we have clearly proven that the marketplace has been starving for quality editorial and glossy aesthetics in a dynamic, online publication.”
The Shotgun Life technology platform is designed from the ground up for search engine optimization. With more clay and wingshooters relying on the Internet for product information, Shotgun Life’s stories often appear high in the search results, helping enthusiasts cut through the typical gun-for-sale clutter that proliferates on the Internet.
In addition to the online magazine, Shotgun Life publishes two free e-letters whose mission is to educate clays shooters. The Shotgun Life OSP 3-Minute Coach is distributed every weekday with shooting tips from Gil & Vicki Ash, owners of the renown OSP Shooting School. The e-letter is used for direct marketing to sell OSP’s full line of instructional products and services.
Every Wednesday, the Shotgun Life E-Letter features tutorials from world-class clays instructors such as Jack Bart, Phil Kiner, George Lehr, Anthony Matarese, Gary Phillips, Joe Rankin, Jim Sarkauskas, Bob Uknalis, John Woolley and others.
When it comes to quality editorial, Shotgun Life has attracted some of the best writers. Among them are Chris Batha, Al Hague, Jennifer L.S. Pearsall, Michael Sabbeth, Jerry Sinkovec and Nick Sisley.
“Shotgun Life’s total coverage of upscale, recreational sporting clays has exceeded all the print magazines combined,” Greenstein said. “We are the only publication, whether it’s print or digital, to provide extensive coverage of both wingshooting and sporting clays – providing an integrated advertising and marketing venue for the industry.”
Shotgun Life also operates a forum that hosts organizations such as the NSSA, NSCA and the U.S. Sportsmen’s Alliance.
For advertising opportunities, please contact Bernard + Associates, Jeff Thruston,
For more information about Shotgun Life, please visit www.shotgunlife.com.
Sign-up at Shotgun Life to Receive Daily Shooting Tips From the Library of Gil & Vicki’s Optimum Shotgun Performance (OSP) Shooting School
PIKESVILLE, Md. – July 20, 2009 – Shotgun Life announced today the new Gil & Vicki Ash OSP store for their instructional books, DVDs and other products and services designed to help shotgun owners improve their game.
The new OSP store on Shotgun Life is the first online retail venture outside of Gil &
Vicki’s own domain. The venture underscores the common commitment by OSP and Shotgun Life to make the shotgun sports more enjoyable and rewarding for shooters of all experience levels.
In conjunction with its new OSP store, Shotgun Life launched its free “Shotgun Life’s OSP 3-Minute Coach.” Subscribers will receive shooting tips via email Monday through Friday that are excerpted from Gil & Vicki’s many books and DVDs. Shooters can sign up now at http://www.shotgunlife.com.
The Shotgun Life OSP store is located at
“Shotgun Life helps shooters steer clear of the conflicting instructional advice that’s dished up in the all those online forums,” said Gil. “We saw Shotgun Life as an extension of our philosophy, and that’s to get new shooters started on the right foot and help experienced shooters figure out those little tics and quirks that drive them crazy.”
“As the first online magazine devoted to wing and clays shooting, Shotgun Life is in a great position to help Gil & Vicki reach as many shotgun owners as possible,” said Irwin Greenstein, Publisher of Shotgun Life. “Shotgun Life is free, timely and women-friendly – breaking down the barriers that have held back so many shooters and advertisers frustrated with the limitations of the six-times-per-year publishing cycle that still persists as the industry model.”
Through OSP, Gil & Vicki provide a complete instructional package. No other instructors in the world have the depth of products, knowledge and experience for successfully teaching clays and wing shooting. Each year, Gil & Vicki add new products and services so that OSP continues to meet the ever-growing needs of the shotgun sports community.
The Shotgun Life OSP store will feature Gil & Vicki’s best-selling books and DVDs.
The books include:
Visit www.ospschool.com to learn more.
Shotgun Life is the first online magazine devoted to the best in wing and clays shooting. For more information about Shotgun Life visit http://www.shotgunlife.com.
|For Shotgun Life:
Bernard + Associates
After More Than Two Years Offline, the NSSA/NSCA Continue Their Forums as Part of a Cooperative Agreement with Shotgun Life
SAN ANTONIO, Tex. – June 16, 2009 – The joint organization of the National Skeet Shooting Association-National Sporting Clays Association (NSSA/NSCA) announced today new online forums for members with the goal of sharing accurate and unbiased information about their sports while stimulating camaraderie worldwide.
The new NSSA/NSCA forums arose from an agreement between the NSSA/NSCA and Shotgun Life (www.shotgunlife.com), the first online magazine dedicated to the best in wing and clays shooting. Under the arrangement, Shotgun Life has donated all the software, hardware and technical support to resume the organizations’ forums, which have been dormant for over two years, as part of the 10 shotgun forums launched today by the online magazine.
The forums are available by visiting www.shotgunlife.com and clicking on the Forum tab at the top of the page. NSSA/NSCA members should see specific instructions distributed by the organizations for registering in the Forums.
“With the next generation of shooters becoming much more active in skeet and sporting clays tournaments, it was time to once again bring a meaningful exchange of information to our members around the world,” said
“It’s an honor to be underwriting the NSSA/NSCA forums,” said Irwin Greenstein, Publisher of Shotgun Life. “As a free, online magazine our intent is to break down the barriers of entry to participating in the shotgun sports. Our support of the NSSA/NSCA forums is in complete alignment with the goals of these two tremendous organizations that have enriched the lives of so many shotgun owners.”
Members of the NSSA/NSCA will be able to access the forums at URL after they receive login information for their respective organizations. They can start participating in the forums immediately.
The National Skeet Shooting Association
Founded in 1928 and headquartered in
The NSSA is dedicated to the development of the sport at all levels of participation and vows to create an atmosphere of healthy competition and meaningful fellowship within its membership. Shooters who want to compete can enter fun shoots and skeet shooting tournaments. The NSSA also offers the hunter a recreational target shooting sport that will strengthen hunting and gun safety skills and extend "hunting" seasons.
You can access the NSSA’s web site at www.mynssa.com.
The National Sporting Clays Association
Founded in March of 1989 by the National Skeet Shooting Association headquartered in
The NSCA is dedicated to the development of the sport at all levels of participation and vows to create an atmosphere of healthy competition and meaningful fellowship within its membership. Shooters who wish to compete can enter sporting clays tournaments and be competitive immediately. The NSCA also offers the hunter a recreational target shooting sport that will strengthen hunting and gun safety skills and extend "hunting" seasons.
You can access the NSCA’s web site at www.mynsca.com.
Launched in January 2009, Shotgun Life is the first online magazine dedicated to the best in wing and clays shooting. In addition to covering all the major clays sports and waterfowl and upland shooting, Shotgun Life showcases the finest shotguns in the world, women shooters and features extensive background information about the equipment and sports to help encourage new shooters to participate. Shotgun Life is available free of charge. Shotgun Life also distributes a free weekly e-letter with clays shooting tips from some of the best instructors in the world.
You can access Shotgun Life at www.shotgunlife.com.
SHOTGUN LIFE IS FIRST PUBLISHER TO COUPLE PREMIUM ONLINE MAGAZINE WITH AUTHORITATIVE FORUMS FOR GREATEST ADVERTISER EXPOSURE
Shotgun Life Donates Forums to the National Skeet Shooting Association and
National Sporting Clays Association
PIKESVILLE, Md. – June 16, 2009 – Shotgun Life (www.shotgunlife.com) expanded its online franchise with new, authoritative forums – giving advertisers the most powerful integrated program for reaching customers and prospects on the Internet.
The Shotgun Life forums are intended to satisfy the unmet needs of both shotgun owners seeking accurate information and industry participants looking for a quality venue to establish productive relationships directly with shotgun owners.
The forums are fully integrated into the Shotgun Life format, giving forum members a seamless transition to the online magazine, which covers the best in wing and clays shooting.
“All too often people in our industry believe that the Internet is exclusively about banner-ad clicks,” said Irwin Greenstein, publisher of Shotgun Life. “While that’s certainly an important part of the equation, where the Internet really shines is in establishing a two-way conversation with the shooting community – to prove that you are a trustworthy authority whose brand name merits serious consideration.”
The Shotgun Life forums are located at http://www.shotgunlife.com/forum and are available immediately. The forums can also be located by going to http://www.shotgunlife.com and clicking the Forum tab.
In addition to launching its new forums, Shotgun Life has recognized the enormous strides that the National Skeet Shooting Association (NSSA) and National Sporting Clays Association (NSCA) have made to the shotgun community by donating the software, hardware and administration necessary for these organizations to start and maintain their own forums for members.
“We appreciate the generosity of the Shotgun Life organization,” said Don Snyder, Executive Director of the NSSA-NSCA. “By working closely with Shotgun Life, we can help establish an online community for reliable and unbiased information about skeet, sporting clays and good sportsmanship among our members.”
The Shotgun Life forums include:
Advertisers interested in gaining a presence on the Shotgun Life forums should contact:Jeff Thruston
PO Box 6423
Thomasville, GA 31758