Lisa Metheny

Lisa Metheny

Lisa Metheny is an award-winning outdoor writer, photographer, seminar speaker and outdoor skills instructor. She has become an advocate for promoting traditional outdoor recreation to families all across the United States. Metheny is also an avid and accomplished hunter with many big game species to her credit. For more information visit her Web site at www.lisametheny.com.

 Brilliant blue skies and rolling native grasslands as far as the eye could see created a gorgeous backdrop against the quiet farmlands of southern South Dakota. My home away from home was the beautiful rustic lodge of Granite Springs near Alexandra. Here I would join up with several women to participate in a National Rifle Association (NRA) Women On Target (WOT) upland hunt.

Story and photos by Lisa Metheny
Typically, when a gun manufacturer is ready to launch a new gun model they often take the predictable advertising road and take out magazine ads, do television commercials, and maybe even hire a celebrity to endorse the new model and then sit back and hope for the best.  Benelli, makers of world class firearms, is not your typical gun company and neither are the folks that make up their promotions and advertising departments. This group of creative individuals tends to think outside the box and they have a knack for generating more buzz and hype over new products than most companies could only hope to come up with. So unless you have been living under a rock for the last year, chances are you have probably heard about the now famous Vinci shotgun “Torture Test” that took place in Argentina.

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